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All Aboard the Hype Train: Transforming Fans into Customers
Some fans collect merchandise, while others create and share memes. Some line up at dawn to purchase tickets to a big event, while others find joy in tuning into the livestream. Fandom continues to evolve as the lines between the ‘real world’ and the virtual world continue to blur. How can brands tap into — and support — the passion and hype found in fandoms today? Learn from Twitch Ads, popular streamers and brands that are joining the hype and turning fans into customers and community members.
Speakers
Key Takeaways
- 70% of fans agree that their fandom and its community are part of their everyday life.
- 64% of fans say their fandom is a defining part of their identity.
- 63% of fans agree that any brand can get involved with fandoms as long as they make an effort to understand them.
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