All Aboard the Hype Train: Transforming Fans into Customers

Speakers

Key Takeaways

  1. 70% of fans agree that their fandom and its community are part of their everyday life.
  2. 64% of fans say their fandom is a defining part of their identity.
  3. 63% of fans agree that any brand can get involved with fandoms as long as they make an effort to understand them.
Presented by
Twitch

Related Sessions