Twitch
Company Internet
Participating In
Wed 8/2
●
11:00AM AEST
30 mins
In Person
All Aboard the Hype Train: Transforming Fans into Customers
Gemma Battenbough
Brand Partnership Studio Lead, International
Twitch
/eljayem _
Twitch Partner
Andrew 'Andy' Fergusson
National Executive Creative Director
Leo Burnett Australia
Jane Hillsdon
Senior Brand Manager
Red Rooster
Some fans collect merchandise, while others create and share memes. Some line up at dawn to purchase tickets to a big event, while others find joy in tuning into the livestream. Fandom continues to evolve as the lines between the ‘real world’ and the virtual world continue to blur. How can brands tap into — and support — the passion and hype found in fandoms today? Learn from Twitch Ads, popular streamers and brands that are joining the hype and turning fans into customers and community members.
Presented by
Wed 8/2
●
3:45PM AEST
30 mins
Replay: All Aboard the Hype Train — Transforming Fans into Customers
Gemma Battenbough
Brand Partnership Studio Lead, International
Twitch
/eljayem _
Twitch Partner
Andrew 'Andy' Fergusson
National Executive Creative Director
Leo Burnett Australia
Jane Hillsdon
Senior Brand Manager
Red Rooster
Some fans collect merchandise, while others create and share memes. Some line up at dawn to purchase tickets to a big event, while others find joy in tuning into the livestream. Fandom continues to evolve as the lines between the ‘real world’ and the virtual world continue to blur. How can brands tap into — and support — the passion and hype found in fandoms today? Learn from Twitch Ads, popular streamers and brands that are joining the hype and turning fans into customers and community members.
Presented by
