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Make Sure Your Treasure Chest of Data isn’t Locked in a Tomb
Join us as we dive into unchartered territories surrounding data collaboration and how companies can acquire rich insights that will build enduring brand and business value.
Many companies dipping their toes in data collaboration are forgetting about the larger journey at hand. Connecting data from enhanced clean rooms and better personalising the consumer journey is the goal, but as many companies rush to safeguard their data, they end up entombing it.
Data collaboration done right requires a connected ecosystem of interoperable partners and should enable seamless activation across the ecosystem. Done properly, data collaboration means companies have a treasure chest of data that can then be leveraged to enable customer engagement that leads to deeper, and more valuable, relationships.
Join this panel to hear experts from every part of the ecosystem talk about their current data collaboration projects. These experts will explore what they’re looking to data collaboration for and what they expect from their partners, how to generate the best results and big-picture trends moving forward.
Many companies dipping their toes in data collaboration are forgetting about the larger journey at hand. Connecting data from enhanced clean rooms and better personalising the consumer journey is the goal, but as many companies rush to safeguard their data, they end up entombing it.
Data collaboration done right requires a connected ecosystem of interoperable partners and should enable seamless activation across the ecosystem. Done properly, data collaboration means companies have a treasure chest of data that can then be leveraged to enable customer engagement that leads to deeper, and more valuable, relationships.
Join this panel to hear experts from every part of the ecosystem talk about their current data collaboration projects. These experts will explore what they’re looking to data collaboration for and what they expect from their partners, how to generate the best results and big-picture trends moving forward.
Speakers
Key Takeaways
- Front-line reporting and key observations across verticals on the state of data collaboration.
- How to select the right solutions and partners for data collaboration to ensure connectivity and interoperability.
- What trends to be on the lookout for in the next 6-12 months, including how to future-proof connectivity against signal loss and how data collaboration can improve measurement.
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