Meta Australia recently launched the Shift to Short Report — the definitive guide for brands to understand what Aussie consumers love about short-form videos.
Reels is Meta’s fastest growing format, with people resharing Reels over 2 billion times a day and becoming a powerful tool for brands to help turn attention into action.
Emily Qureshi and Samual Kirby unpack why Australians love short-form video and how to get the most out of Reels.