Meta builds technologies that help people connect, find communities and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Meta Australia recently launched the Shift to Short Report — the definitive guide for brands to understand what Aussie consumers love about short-form videos.
Reels is Meta’s fastest growing format, with people resharing Reels over 2 billion times a day and becoming a powerful tool for brands to help turn attention into action.
Emily Qureshi and Samual Kirby unpack why Australians love short-form video and how to get the most out of Reels.
Meta ANZ Marketing Lead Regan Houlihan chats with superstar creators Jimmy Rees and Maria Thattil on playing in the Reels space and tips they have for brands.