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Global Keynote Series: BE AFRAID. BE VERY AFRAID. BUT DO IT.

Tuesday, 31 July at 9:30 AM

Keynote Stage @ Crystal Palace Ballroom    View Map

In this session...

In the world of today, standing out is not just a nice to have but the only way to survive. Through a series of award winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.

Top 5 questions this session will answer:

How do I brief to get high voltage ideas?
How to convince your client to take “risks”?
Do impressions/ earned media translate into sales?
What type of research/ mitigation plan do I need?
What if I embrace risk and everything goes wrong? View Less

Speakers

Fernando Machado Global Chief Marketing Officer Burger King

Event Details

Event Type Seminar

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