Rosie has a burning passion for all things social, working on one of Australia's leading retailers to redefine what a brand looks like on social media. Beyond her role as a Social Strategist at global creative agency DDB, she spends her down time traversing the world of Personal Branding through her presence on LinkedIn. As a first generation Asian-Australian, she users her platform to champion authenticity, educate others on the potentials of crafting a powerful personal brand and inspires others to use their voice to instigate change within the advertising industry and beyond.