Peter has worked in the media, advertising & research business for the past 33 years. He is the Principal Consultant with Neuro-Insight – Global, and a board director of Mental Health Victoria.

In a career that has spanned media, client solutions, research & consulting roles, Peter has specialised in the development of business units that provide highly actionable consumer research & media insights to a range of global brands. Prior to Neuro Insight, Peter built his career within companies like News Corporation, Nielsen, the Ten Network & the Nine Network.

A recipient of the Advertising Research Foundations’ Great Mind Award, Peters’ work continues to focus on innovations that unlock how advertising works – empowering advertisers globally with solutions that optimise the effectiveness of contemporary marketing communications.