Rob’s role is to work with the Executive Leadership Team to ultimately make Tourism Australia a more effective organisation for the Australia tourism industry. Since starting at Tourism Australia in 2019, Rob has written and delivered strategies for the 2019/20 Black Summer Bushfires and helped navigate the organisation through the COVID-19 Pandemic. Prior to working at Tourism Australia, Rob had a 15-year career in advertising that included leading the strategy for key campaigns for Tourism Australia that were produced by Clemenger including Restaurant Australia, Aquatic and Coastal, and Undiscover, amongst others.