Sam Geer is a strategist by trade, who over the past 15 years has worked across some of the biggest brands in the world including Coca-Cola, Amazon, LEGO, Bunnings, Audi, AB In-Bev, Lion and Government. Sam’s career has taken him to New York where he worked for many years before returning home to Australia.

Presently National Managing Director of Initiative, Sam has driven one industry’s biggest agency transformations. Much of the agency’s success has been born from their globally awarded culture and employee experience which is rooted in inclusion and empowerment for all. In May 2023, Initiative Australia was recognized on the global stage winning Gold in the Media Agency category at the Campaign UK Magazine Global Awards. In December 2022, Initiative was officially ranked by RECMA as Australia’s Dominant agency and won ‘Employer of the Year’ at the Adnews Agency of the Year awards.

Despite an insatiable hunger for work, Sam is most proud of his family, having two beautiful children, Violet and Bowie, with the love of his life Winnie.

Despite an insatiable hunger for work, Sam is most proud of his family, having two beautiful children, Violet and Bowie, with the love of his life Winnie.