Alice Almeida is the Head of Research and Insights for TotallyAwesome, a Youth-first specialist marketing and media platform focused on connecting brands with youth in a safe, relevant and effective way. She is a media research specialist with over 20 years of media, brand, and consumer experience across TV, digital, print, and outdoor. Alice has held leadership positions for some of Australia's largest media organisations and leading marketing intelligence companies. She has built a strong profile in market, having spoken at over 65 conferences both locally and internationally. Alice is a mum of two young girls which is what makes her so passionate about keeping kids safe online - a perfect match with TotallyAwesome.