Emily Smith, is Commercial Transformation Lead for Paramount ANZ, responsible for delivering a roadmap of initiatives designed to unlock Paramount ANZ’s long-term commercial growth through a customer centric approach to all digital strategies and data product development. She has 13+ years’ experience in Advertising, Media & Marketing with extensive experience leading Digital Transformation projects for some of the biggest Brands in Australia & NZ. Emily is passionate about the strategic application of data & tech in driving Marketing and Business outcomes and the longer-term evolution of Brands to derive competitive advantage.