After starting her digital marketing career in 2005 in Search, Poorani expanded into a performance specialist role from 2013. This empowered her to understand and appreciate data-driven approaches to deliver efficiencies and effective campaigns across the funnel.

Her mantra now is to take clients on a journey towards “Digital Leadership” and ensure they are setup for success in a digital ecosystem bound by data, tech and media complexities.

Through digital maturity, addressability and connected commerce initiatives, Poorani is passionate about ensuring clients are maximising their MADTech infrastructure to drive business outcomes.