Vijay is a psychology grad whose P&G mentor told him that applied psychology in business is called marketing. He’s had marketing & innovation roles in 13 companies from trainee to VP. Launching maternity products for Dove at Unilever, building a global digital sponsorship plan for Castrol to sponsor the World Cup and creating/launching the Shazam brand. He’s worked in media, telco, health & education. These days, he’s VP of brand & comms at Sinorbis & a coach for founders & marketers.