Hugh Cameron is the Head of Data at Zitcha, a Unified Retail Media Platform. With a career spanning over 15 years in the MarTech industry, Hugh has honed his expertise in using data to transform retail media experiences.

At Zitcha, Hugh plays a key role in realising the vision of 'Making Retail Media Better for Everyone.' He drives the data-focused strategies that underpin Zitcha’s four pillars: Value, Trust, Performance, and Simplicity.

Through his leadership, Zitcha has emerged as a trusted and valuable resource for retailers, providing a secure environment for data processing and offering actionable insights and AI-assisted optimisation to maximise yield. By placing data at the core of operations, Hugh and the Zitcha team are transforming how Retail Media is managed and executed.