Terri Hall is an insights leader passionate about putting people at the heart of decision making, driving better experiences and commercial success. She believes in using multi-disciplinary approaches to uncover deep, inspiring insights that foster transformative change.

Terri leads the Sydney arm of TRA, a trans-tasman agency that champions cultural insight, behavioural science, brand and creative effectiveness, and innovation.

With extensive experience leading consulting teams in Australia and New Zealand, Terri excels at understanding, representing, and advocating for the voice of people, and translating these insights into tangible directions for brand success.