Sophie Gallagher is the Senior Strategist at Slingshot Media, passionate about bringing stories, ideas, and brands to life with smart thinking and tenacity. She believes the key to successful strategy is taking a research-led approach, deeply understanding a category, client, audience or problem to pinpoint the most powerful and often overlooked solutions. Sophie’s career has spanned many facets of the media industry, providing her with a unique understanding of how to engage consumers and drive innovation for her clients. From breaking stories as a journalist at the Sydney Morning Herald and Harper’s BAZAAR, and crafting commercial brand strategy across Vogue, GQ and The Australian, to driving social media strategy within the NSW Government, Sophie uses her breadth of strategic experience to ignite passion, ideas and long-lasting impact.