As Tourism Australia’s Chief Marketing Officer, Susan is responsible for driving the organisation’s international marketing strategy. Susan has led the development and execution of award-winning creative campaigns including the global ‘Come and Say G’day’ campaign, ‘Dundee’ in the US, ‘Matesong’ in the UK, and the Australian ‘Holiday Here This Year’ campaign.
Prior to Tourism Australia, Susan held marketing leadership roles at Westpac and Qantas, and worked at globally revered advertising agencies in Australia, Singapore and Los Angeles, including The Campaign Palace, Publicis Mojo, BBH, and TBWA\Chiat\Day.
Susan has been recognized in the prestigious CMO50 list since 2020, sits on the ADMA Advisory Board and is a mentor for The Marketing Academy.