Peter Barry is an accomplished senior executive with a demonstrated history of over 17 years in business development and management across ad tech, print, and radio.

Peter is responsible for growing and overseeing PubMatic’s global addressability solutions business through the adoption of the PubMatic Addressability Suite of products. PubMatic Addressability Suite is an offering from PubMatic allowing both data companies and internal sales teams to essentially buy and sell first-party data and utilize it to create targeted advertising offerings including higher match rate campaigns.