Andrea is a highly accomplished executive with 20+ years of experience in building global and local brands through omni-channel management and data-driven strategy. As an executive team member, CMO, CEO, and board member of significant global brands, she has developed a passion for operational expertise, talent, and culture.

Currently CEO of the Association for Data-driven Marketing and Advertising (ADMA), she demonstrates her deep understanding of digital, data-driven marketing, and governance. Her goal is to position ADMA as the ultimate authority for data-driven marketing intelligence across channels. An advisory committee, led by Andrea and comprising Australia's top CMOs, supports this mission.

Besides ADMA, Andrea sits on the board of directors for KMD Brands and HYGAIN Holdco, contributing to their strategic oversight, governance principles, and core values.