How do you reinvent the grand old dame of Australian retail? How do you make a brand relevant and prepare it for the next stage of its life?
In two years, David Jones has changed more than it has in the last 185 years. What’s next? How do you “inspire like no other?" How do you leave a legacy for the future?
David Jones - the author of Memories; Champions of Excellence; The Influential Innovators.
In two years, David Jones has changed more than it has in the last 185 years. What’s next? How do you “inspire like no other?" How do you leave a legacy for the future?
David Jones - the author of Memories; Champions of Excellence; The Influential Innovators.
Speakers
Key Takeaways
- Using data to drive decision making
- The tightrope of old audiences and new ones
- The David Jones Brand Manifesto
Presented by
