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The Evolution of CTV and the Importance of OpenRTB 2.6
In this session, James Wilhite, Publica’s VP Product, will be delivering a keynote on the evolution of CTV ad breaks, and the importance of programmatic protocols such as OpenRTB 2.6 in growing the addressable CTV ecosystem.
Speakers
Key Takeaways
- How are CTV ad breaks evolving and becoming more sustainable?
- What data, protocols and programmatic technology is increasingly being used to power them?
- How AVOD and FAST services can now start to optimise their ad pods on a 'revenue per second basis' when adopting OpenRTB 2.6 from the IAB Tech Lab
Presented by
