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POV: You're a Marketer Navigating Creativity in a Data-Driven World
There is a delicate balance between leveraging data insights and preserving the essence of creative thinking. In this session, we address the growing tension between data-driven approaches and the need for creativity in marketing. We unpack the importance of creativity in navigating the benefits given by data, analytics and automation while also acknowledging how they can power the creative process.
Speakers
Key Takeaways
- Hear from from industry experts on the growing tension between data-driven approaches and the need for creativity in marketing.
- Discover the interplay between data and creativity, with panelists reflecting on the evolving role of creativity in a technology-driven landscape.
- Learn strategies on how to nurture and harness creativity in the age of data-driven marketing.
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