Media quality is not a luxury, and always-on verification is the essential component to maximising digital spend. Join DV's Imran Masood, Treasury Wine Estate's Ben Oliver and WARC's APAC Editor Rica Facundo as they discuss why media quality is fundamental to digital advertising. Uncover insights into what brands like Treasury Wine Estates are doing about media quality. Learn about the challenges that in-house media teams face and how to overcome them.
Media quality is fundamental to digital advertising. It serves as the foundation that allows advertising to be effective. And as brands recognize the critical role ad verification plays in maximizing performance and establishing trust, they realise they can no longer afford to leave their campaigns unprotected.
Media quality encompasses a variety of factors — including brand safety and suitability, viewability, fraud and more — across both established and emerging channels. Advertisers must consider the risks involved in placing an ad that serves on a channel that may have inappropriate or unsuitable content or makes them vulnerable to sophisticated fraud schemes and reconcile the impact this has on their bottom line.
Media quality is fundamental to digital advertising. It serves as the foundation that allows advertising to be effective. And as brands recognize the critical role ad verification plays in maximizing performance and establishing trust, they realise they can no longer afford to leave their campaigns unprotected.
Media quality encompasses a variety of factors — including brand safety and suitability, viewability, fraud and more — across both established and emerging channels. Advertisers must consider the risks involved in placing an ad that serves on a channel that may have inappropriate or unsuitable content or makes them vulnerable to sophisticated fraud schemes and reconcile the impact this has on their bottom line.
Speakers
Key Takeaways
- Marketers understand the importance of verifying the quality of their media investment across all channels and throughout the media transaction.
- The advantage of digital is that everything is measurable. However, drawing meaningful insights from the massive amounts of data they receive across platforms and devices can be challenging.
- Through new privacy-friendly attention measurement metrics, there are opportunities for marketers to evaluate attention on their campaigns and act on the data to drive positive business outcomes.
Presented by
