The TV programmatic marketplace continues to change, pushing broadcasters to invest more in their streaming businesses and marketers to shift their ad dollars away from linear to streaming. TV monetisation is becoming increasingly automated and attracting more TV budgets to programmatic pipes requires increased transparency and measurement. Index Exchange's Regional Managing Director, APAC, Adele Wieser, will discuss with Ruth Mortimer, Global President of Advertising Week, the trends of the digital industry in Australia and around the globe.
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