Unleashing the Power of Programmatic: Building Commerce Media 2.0

In the ever-evolving landscape of digital advertising, the integration of programmatic technology with commerce media is unlocking new avenues of success for advertisers. Combining the precision and efficiency of programmatic advertising with the context and intent-driven nature of commerce media allows advertisers to deliver highly relevant and personalised messages to consumers at the right time and in the right context, maximising the chances of conversion and driving sales.

In the ever-evolving landscape of digital advertising, the integration of programmatic technology with commerce media is unlocking new avenues of success for advertisers. Combining the precision and efficiency of programmatic advertising with the context and intent-driven nature of commerce media allows advertisers to deliver highly relevant and personalised messages to consumers at the right time and in the right context, maximising the chances of conversion and driving sales.

As programmatic continues to evolve and commerce media becomes increasingly sophisticated, retailers and buyers that embrace this approach are set to reap huge rewards. This session will explore the building blocks that advertisers, online retailers and commerce players need to have in place to ensure success.