Creator Content: Authenticity Meets Performance Rigor


Key Takeaways

  1. The media environment has completely changed with the convergence of social, shopping and creators. As a result, retailers and brands shifting budgets to social commerce.
  2. Working with creators lends itself to authenticity. Long term partnerships with brands yields higher conversion than with traditional creative on TikTok
  3. .TikTok has led the way with more short form video which is more engaging. We are seeing this trend emerge across all social platforms because VSA is ultimately more engaging than traditional creative
  4. The TikTok environment and the changing nature of social platforms has necessitated the need for huge amounts of content. The challenge for brands is producing enough content efficiently to deliver on their goals
  5. Embracing creative tech can help scale creative with the efficiency needed to continue to tell authentic stories across the social commerce landscape
Presented by

Related Sessions