Join Smartly.io and LinkedIn's Senior Brand Manager, Aprile Wenke and Canva's Senior Paid Social Manager Jacky Tang to discuss the balance between maintaining authenticity and meeting the demands of performance metrics and efficiency in the world of creator content.
We'll also explore how marketing teams across the spectrum are approaching creator content from both a strategic and executional viewpoint. And the upside of embracing creative tech to achieve scale while telling authentic stories to help marketers reach goals in a new creator economy.
We'll also explore how marketing teams across the spectrum are approaching creator content from both a strategic and executional viewpoint. And the upside of embracing creative tech to achieve scale while telling authentic stories to help marketers reach goals in a new creator economy.
Speakers
Key Takeaways
- The media environment has completely changed with the convergence of social, shopping and creators. As a result, retailers and brands shifting budgets to social commerce.
- Working with creators lends itself to authenticity. Long term partnerships with brands yields higher conversion than with traditional creative on TikTok
- .TikTok has led the way with more short form video which is more engaging. We are seeing this trend emerge across all social platforms because VSA is ultimately more engaging than traditional creative
- The TikTok environment and the changing nature of social platforms has necessitated the need for huge amounts of content. The challenge for brands is producing enough content efficiently to deliver on their goals
- Embracing creative tech can help scale creative with the efficiency needed to continue to tell authentic stories across the social commerce landscape
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