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Uncomfortable Conversations – by Unstereotype Alliance
The Unstereotype Alliance (UA) is a global thought and action platform that seeks to eradicate harmful stereotypes in all media and advertising content. Convened by UN Women, the United Nations Entity for Gender Equality, the UA brings together partners and seeks to collectively use the advertising industry as a force for good to drive positive change all over the world.
Anchored by a Unilever case study — their “Not Done Yet” campaign for Rexona featuring Dylan Alcott — the idea for this panel, ‘Conversations for Change,’ is to bring together a panel of industry movers and shakers who can share their experience of stereotyping in media. Discussions would centre around how we can include diversity both in front of and behind the camera, what we are doing well as an industry, what we are doing badly and practical steps we can take to do better.
Anchored by a Unilever case study — their “Not Done Yet” campaign for Rexona featuring Dylan Alcott — the idea for this panel, ‘Conversations for Change,’ is to bring together a panel of industry movers and shakers who can share their experience of stereotyping in media. Discussions would centre around how we can include diversity both in front of and behind the camera, what we are doing well as an industry, what we are doing badly and practical steps we can take to do better.
Speakers
Key Takeaways
- Stereotypes are prevalent in marketing and advertising. It leads to prejudice and prejudice leads to discrimination.
- Progressive marketing communications, free from stereotypes, generate stronger engagement, talkability and deliver better branded impact.
- The most successful brands and businesses will understand and be relevant to the full spectrum of consumers in their markets. It’s not just good for business, it’s the right thing to do.
- Advertising shapes the culture around us. We can work together to remove outdated and harmful stereotypes, moving culture forwards to the genuine, nuanced, complicated and exciting intersectional reality of modern life.
- The audience will come away from this panel discussion with usable tools and practical advice on how companies can combat stereotypes in their communications, and catalyse the movement toward realistic and progressive portrayals of all people.
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