We all know the context — with a strained global economic environment, negative business results are no longer acceptable. There has never been a greater focus by marketers and their agencies on the impact of media. Brands must deliver more with less — more results, solutions and sales, now and not in the future. Those who fail to act may get left behind in a two-speed digital economy. For brands that take the lead lies an excellent opportunity for new growth, innovation and to emerge stronger.
In this session, our panel will discuss the real challenges facing brands now. What tools and strategies should we leverage to unlock transformative growth in the short term? What metrics are most important? And how do brands pivot and optimise for success in this volatile market?
In this session, our panel will discuss the real challenges facing brands now. What tools and strategies should we leverage to unlock transformative growth in the short term? What metrics are most important? And how do brands pivot and optimise for success in this volatile market?
Speakers
Key Takeaways
- What are the New Economy Principles?
- How do brands pivot and optimise for success?
- What are the consequences for businesses not on the New Economy transformation journey?
- How to adopt customer centric approaches to strategies?
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