Customer lifetime value (LTV) is the total worth of a customer over the whole period of their relationship with the brand. It is an important metric as it helps brands to understand the customer segment better and allows brands to focus their investments on the segments that have higher returns. High LTV doesn’t happen by accident but through a carefully considered virtuous cycle of brand engagement.
Join Twitch as we share more on how this research explores how brands can nurture an enduring affinity with Generation Twitch consumers and maximise the value of each consumer over the duration of their relationship with the brand.
Join Twitch as we share more on how this research explores how brands can nurture an enduring affinity with Generation Twitch consumers and maximise the value of each consumer over the duration of their relationship with the brand.
Speakers
Key Takeaways
- Gen Twitch are a progressive and high value (i.e. higher spend) audience.
- Gen Twitch are people at the leading edge of their passions. Plugged into the latest cultural developments, they’re natural influencers for their communities.
- They have higher instinctive loyalty to brands and spend bigger on the brands they love, especially those that align with their values and prove themselves more “authentic,” “creative," "innovative” and open to their communities.
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