Wednesday, 31 July at 2:00 PM  ●  News Corp Stage @ Crystal Ballroom

The Dying Art of Brand Building (And How to Revive It)

In the year 2000 brand advertising represented 61% of ad spend; in 2018 it was just 46% and it continues to shrink. This trend is despite evidence that the most effective balance of long-term and short-term marketing hasn't changed. So why is this happening? And how can businesses break out of this vicious cycle of funnel draining, in turn diminishing the effectiveness and lowering the return on marketing investment? View More

presented in partnership with

David Buttle Global Marketing Director, Commercial Financial Times
Lisa Ronson Chief Marketing Officer Coles
Toby Harrison Chief Strategy Officer Ogilvy
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