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Caroline Rainsford

Caroline is a passionate business leader with a long and diverse career spanning service and product industries in New Zealand, Middle East, Africa and Turkey.

Caroline is currently the Marketing and Product Director for Latitude NZ (Previously GE Capital) as well as the Brand Director for the broader A&NZ region, where she is responsible for creating and implementing the strategic roadmap for Latitude’s consumer brands and future state customer-driven marketing. In these roles, she contributes to the overall Company’s strategy, vision and leadership.

Latitude Financial Services is a leading consumer finance provider in A&NZ with sales finance, credit cards, personal loans and consumer credit insurance servicing more than 2.5 million customers.

Caroline joined GE New Zealand in early 2013 to lead the marketing teams across both the consumer and commercial businesses. During her time at GE New Zealand Caroline also chaired the GE Innovation Council which drove the company’s Innovation agenda. The council was focused on building awareness and understanding amongst employees about what innovation means and can do to support the business.

Caroline returned to New Zealand in 2013 after 5 years in the Middle East, Turkey and Africa where she held the position of Regional Marketing Director for Philips Royal Electronics. This role involved defining and implementing the marketing and communications strategy within the diverse and fast growing markets as well as leading the marketing teams across the region. Caroline also worked on how to drive a one brand approach across the Philips Consumer and Industrial businesses – Healthcare and Lighting.

Prior to leaving New Zealand Caroline was the Head of Marketing for Philips Royal Electronics NZ.

Caroline has completed a BCom (Honours) degree from Auckland University in Marketing and Management.
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