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Somer Simpson has spent over 20 years in online media or media-related start-ups. Most recently, she led the development of Quantcast Choice, the first widely available consent solution for publishers and advertisers based on the IAB Europe’s GDPR Transparency and Consent Framework.
After starting her career in photojournalism, Somer moved into online publishing during its infancy in 1994 where her work included leading digital content for the Miami Herald. She later worked for US newspaper publishing group Knight Ridder, the largest US newspaper publisher at the time. While there, her innovations in digital publishing helped a local Mississippi newspaper continue delivering news to citizens after Hurricane Katrina took its paper offline in 2005. The paper’s combined print and online coverage went on to win the 2006 Pulitzer Prize for Public Service Journalism.
Following several roles in technology and communications companies, Somer joined Quantcast in 2017 where she now leads product management.
Somer Simpson Job Title Head of Product and Growth Company QUANTCAST Connect via