Business leaders are grappling with the challenge of wanting to hire diverse employees, but the need to urgently fill vacancies - defaulting to candidates with similar backgrounds/experience. We should re-frame the perceptions around diverse talent recruitment to focus on the strategic & business value brought by a diverse team, rather than the cost or length of time for recruitment.
Strategic Director and Co-Founder, Rare
CEO, McCann Australia
CMO, APAC, Google
Founder and Managing Director, Time Out Australia
Sharing learnings from The Marketing Academy Australia ‘purpose’ module you’ll hear how to rediscover the joy in life and work, how to avoid getting stuck on a never-ending treadmill of soulless endeavour and how an ancient Japanese philosophy might provide the secret to living an extraordinary life. The session will be accompanied by searing honesty, humour and a fair amount of profanity.
Founder & CEO, The Marketing Academy
In today’s polarised world, Activist Citizens are driving a step change in the way brands build trusted and transparent relationships with people and their communities. There are many ways for a brand to build trust—and just as many ways to lose it. An occasional misstep may be forgiven, but once trust has been broken it can be very difficult for a brand to ever fully recover. Even purpose or values-driven marketing can lead to controversy, generate a backlash, or be seen as a form of “trust-washing.”
What is the importance of brand trust, and how can brands earn and spark conversations and start movements?
Edelman’s latest global study exploring brands and their relationships with people, to be launched in June, gives brands a roadmap to the attributes, messages, channels, spokespeople and influencers that can help build trusted brands.
Managing Director, Global Client Strategy, Edelman
Technology is transforming the job description of CMO, as marketing teams race to stay on top of today’s changing consumer as well as the ever-evolving high-tech tools used to reach them. Join Susan Vobejda, CMO of The Trade Desk, as she draws on a rich career’s worth of experience across major consumer, luxury and business brands to talk about how today’s CMOs are thinking about technology and trends.
Chief Marketing Officer, The Trade Desk
Co-Founder, Women in Media & NOW Australia
Digital advertising is growing fast, constantly changing and more fragmented than ever. It often feels impossible for marketers to fully grasp the latest consumer media consumption patterns, as well as the emerging technology that makes campaign execution and delivery possible.
Kicking off the Brand Innovation Track, OpenX co-Founder Jason Fairchild takes the stage to talk about why we’re seeing an asymmetry in spend today, the impact this dynamic is having on marketers and publishers, and the key to restoring balance.
The modern world is fast, agile and flexible. Yet most workplaces aren’t, demanding people turn up to a fixed location nine-hours per day, five days a week. In a creative industry showing high levels of burnout, stress and depression are these Victorian work methods really the best way forward?
Martech consultancy Divide By Zero decided to find out for themselves. A year ago they moved to a 30-hour work week, paying their people the same money, but giving them back over a day per week of their time. It was a risky move borne out of a desire to create a better workplace for employees and to produce better work for clients.
In this warts and all session Dana Teahan and Stuart Edwards will explain how they implemented changes including transparent budgets and salary information, and outline the impact it has had on their business, as well as some of the very unexpected problems it has created.
More people than ever are streaming video content. Whether it be on a smart TV, a mobile phone or any other kind of connected device, it’s clear that OTT usage has grown to make up a significant portion of all consumer time spent with media, and it’s not slowing anytime soon.
Dallas Lawrence, chief brand officer at OpenX, takes the stage to share insights and key learnings from “The 2019 OTT Consumer Report,” followed by a lively discussion among industry leaders on how marketers can navigate this lucrative space.
Chief Brand Officer, OpenX
Gai Le Roy
CEO , IAB Australia
Managing Director, Publicis Media Exchange
Network Head of Digital Sales, Seven
GroupM, Digital Strategy and Investment Officer
How TV’s most powerful women got to the top: Building an impressive and long-lasting career in the highly competitive world of media is no mean feat; it requires stamina, tenacity and a thick skin. So how have some of Australia’s most successful women in media risen to the top and stayed there? What are their secrets and what can we learn from the challenges they have faced along the way?
Founder & Managing Director, Future Women
Group Content and Brand Director , Pacific
Director of Partnerships, MCN
National Sales Director , Network 10
In an age where voice is fast becoming the chosen way for consumers to interact with brands, now is the time to create your suite of sonic brand assets. In this session, Matt will cover audio's unique relationship with the brain, as well as audio logo creation and best practice - based on learnings gathered through partnerships with global audio bench-marking leaders Veritonic, and implicit response experts Cloud Army.
National Head of Creativity - The Studio at SCA, SCA
With a growing audience, enhanced distribution and healthy economic forecast, audio has emerged as a medium flourishing because of digital. Discover the latest developments in consumer behaviour around audio, the evolving audio advertising marketplace, and what's next for audio as digital innovation continues to impact media and advertising.
Commercial Product and Audio Partnerships Director, Australian Radio Network
Head of Podcasting, Southern Cross Austero
Content Director AU & NZ, Acast
Country Manager, AU & NZ, Audible
National Trading Director, Wavemaker
In Australia government departments have been proactive in working with and engaging Indigenous businesses through their Closing the Gap initiative. However, the advertising and media industry has been slow to embrace these goals. But this is about to change. Government departments are going to start making agencies more compliant and introduce Indigenous head counts. What does this mean? And how can agency land develop their own "closing the gap" initiative that is measurable, attainable and allows realistic roles for Indigenous people?
Global Head of Good and Senior Director, Strategy, Initiative
CEO, Indigenous Film Maker , Pluto Media
Director - People and Culture , Initiative
Advertisers, agencies and publishers have converged on video as consumption levels soar. However, with much documented supply constraints, increasingly fragmented landscape including in-app and CTV/OTT and with fraudsters circling, what are the pitfalls to avoid and opportunities to embrace with video advertising in the next 12 months?
Instagram's Product Marketing Director, Susan Rose uncovers insights on what local audiences expect from brands on Instagram and showcases the best in class Stories campaigns from Australia and around the world.
Product Marketing Director , Instagram
Chief Marketing Officer, AUNZ, Krispy Kreme
2019 is set to be Australia's biggest audio & podcast year to date – where advertising revenue is expected to hit record numbers and where traditional publishers and broadcasters have entered the market. But what does this mean for marketers? The world's largest podcast company, Acast, shares what brands need to know to compete in Australia's audio-on-demand space. The session will include a look at this year's industry milestones, marketing best practice and the uniquely Australian opportunity for brands and publishers.
As Australian attitudes and values change it's clear that TV’s role as a cultural influencer has never been more important. TV shines a light on a broad range of issues; from mental health to gender equality in drama story lines to news reports each week. Join a panel of TV industry leaders as they discuss television’s place as a cultural cornerstone and the important role TV plays in giving a voice to the changing palette of issues affecting Australians.
Head of Popular Factual, Network 10
Head of Drama, Seven Network
Head of Content Production and Development, Nine
We are surrounded by hysteria about Artificial Intelligence. There is hysteria about how powerful algorithms will become, how quickly it will happen and the jobs it will replace. Senior leaders are confused and don't know where to turn to get an honest assessment. And marketers are being bombarded with promises of AI fixes which are still a long way from reality.
In this entry-level session, Lucio Ribeiro, a lecturer in AI at Deakin University and RMIT, will explain what's really going on in the field to help you get equipped with the knowledge you need to advance your business.
We live in a world of unprecedented connectivity. Digital technology has made it possible for us to get information and take action in an instant. Despite its helpfulness, today’s immersive digital landscape has led many to wonder if there is a way to enjoy technology’s benefits without being overwhelmed. In this session, we will explore the future of helpful technology in an increasingly immersive world.
By the end of 2020, advertisers will devote almost two-thirds of display budgets to native ads. Yet this multi-billion dollar industry still remains a mystery to many marketers, facing the same questions it has for the last few years around creative formats, distribution and how to measure success. Join Joe James, Head of Brands and Agencies at Outbrain, as he debunks some of the most common misconceptions in this quickfire session.
Head of Brands and Agencies, ANZ, Outbrain
An axis of rising pride, agility and rapid adoption has created a powerful force of homegrown disruptor brands in APAC tapping into deeply local and nuanced truths. How can global (and indeed local brands with regional and global ambitions) best navigate this complex region? We’ll explore findings from the latest McCann Worldgroup Truth Central study, stories from APAC markets and the brands that are connecting in a meaningful way.
Regional Strategy Director, APAC, McCann Worldgroup
This panel will break down the key ingredients needed to make podcasts that cut through the noise.
Drawing on lessons from some of the most successful podcasts and their creators, panelists will give tips on how to: identify and build an audience; utilise the intimacy of audio and elevate the listener experience with sound design; choose the right talent and bring the best out of your podcast host; and use key storytelling techniques that work best with audio and bring out the strength of a brand's story.
Leave feeling excited about the possibilities of audio and podcasts, and equipped to share brand stories.
Marketing to men and women is in full flux - is the macho Australian male ready to retire from our screens?
We want to unpick the stereotypes, shine a light on the new trends that resonate with the modern Australian male, and expose the insights that Coles & other brands have used to win in new ways with men.
During the session we’ll also explore where masculinity and gender in advertising is evolving and how to keep up with new social norms.
We all know we pay more attention and are invested when our brain is engaged emotionally. In this CNN hosted session, you'll hear from a cognitive neuroscientist about how the brain reacts to emotionally resonating content and how storytellers and brands can come together to stand out and connect with audiences.
Commercial Director, Digital Ad Sales and Data, CNN
The evolution of mobile and social consumer behaviour has created a unique set of challenges for marketers looking to create meaningful, connected brand experiences without sacrificing marketing dollars in the process.
This session explores how marketers are leveraging authentic partnerships that reach and provide value to the connected and discerning consumer whilst meeting acquisition goals.
Managing Director, APAC, Impact
Director of Marketing and Partnerships, PlayersVoice
General Manager, Marketing, Ticketmaster
Director of Customer Acquisition, KayoSport
Hear how today’s brands are running integrated campaigns to deliver exceptional experiences across Paid, Owned & Earned channels from Red Cross Blood Service’s Head of Integrated Marketing Channels Jude Leon, CEO of Cummins & Partners Chris Jeffares & Adobe Advertising Cloud.
CEO & Founding Partner, Cummins&Partners
Head of Integrated Marketing Communications, Australian Red Cross Blood Service
Product Marketing Manager – Advertising, APAC , Adobe
There’s lots of good that needs doing in the world. But if that work is led by the same kinds of people – from the same backgrounds, living the same experiences – we’ll only ever solve for a very small cross section of our community.
In this flash series, four Rare talents share how, by drawing on their unique background and perspective, they were able to have a positive impact on communities that, otherwise, may have been forgotten. And equip our audience with tips and strategies for how they can do the same.
Executive Creative Director, DDB
Founder and Managing Director, Time Out Australia
Founding Partner, Glue Society
Senior Experience Designer
Strategic Director and Co-Founder, Rare
Join Cam Dinnie as he outlines the key challenges that marketers face when striving to maximise the quality of programmatic inventory. Bad actors have become more sophisticated and bots aren't the only risk when buyers search for quality supply. This session will highlight how poor inventory quality hides in plain sight and simple steps to increase supply chain transparency.
We live in a world obsessed with viral content. Whether its social likes, video views or consumer engagement metrics. Do we sometimes forget the human to human engagement metrics?
Within the movements of mindfulness, health & wellness, consumption choices are beginning to change but that’s not enough. Education & more meaningful life experiences are key.
A smile makes connections. Dr Angie Lang, dentist, & product expert talks us through the links between smiles, mental & physical health and her new product, Swirlit.
There is no question that TV is the king of building brands. However, with consumers’ viewing behaviors changing, and technology advancing rapidly, marketers are quickly adapting their ad strategies to connect with consumers who demand anytime, anywhere programming. The session includes a discussion about the evolution of Connected TV advertising and what it means for the future of TV, followed by a look at the key issues that must improve for wider adoption of CTV advertising, such as targeting, scale and measurement.
Country Manager - ANZ, dataxu
Managing Director - ANZ, SpotX
Director of Advertising & Data Products, Nine
By the end of 2019, 5G commercial networks will be widespread the world over. Join Mark Melling, Head of RYOT EMEA, the Oscar-nominated studio specialising in virtual and augmented reality, as he discusses 5G’s promise of a new generation of connectivity and the technological evolutions that will shift how human beings live, work and play. Mark will discuss how this revolutionary tech will impact the advertising world, and favour the brave.
Head of RYOT Studio EMEA, Verizon Media
Winning in the moment with today’s customers requires a completely different way of working, especially in retail. The traditional hierarchies of campaign-driven timelines and budgets hold brands back from building long-term value with their customers, while the fragmented landscape of platforms and data doesn’t do marketers any favours. The Warehouse Group and Omnicom Media Group will share how they’re rewiring their teams, their cultures and their ways of working to deliver meaningful innovation and growth for New Zealand’s largest general merchandise retailer.
Managing Director, Annalect, Omnicom Media Group
Chief Marketing Officer, The Warehouse Group
Move over, Silicon Valley: high tech isn’t just for tech companies any more, and APIs aren’t just for nerds. Savvy agencies are moving fast to partner with tech companies to move beyond repackaging to reinventing solutions for their clients – building lasting competitive advantage in the process. For buyers, in a nutshell, if you’re taking technology straight out of the box you’re falling behind: so come hear from some of Australia’s leading agency voices on what they’re doing today, tomorrow and how they’re preparing for the future.
Chief Digital Officer, Hearts & Science
Head of Data and Operations, Amnet
Executive Editor, Mi3Australia
Client Advisory Director, Cadreon
Director of Business Development, The Trade Desk
Before a child is even born, we ask - “is it a boy or a girl?” – anticipating the biology of a child will tell us what type of person they will be. We have been conditioned by society to believe males will be masculine and females will be feminine. But Australians are waking up to this conditioning, and starting to understand there is no correlation between a person’s sex and their gender. We are experiencing a shift in views of gender, with more Australians accepting and supporting gender identities and nuances outside of the traditional ideas of what it is to be a man and woman. And Australians believe brands are not keeping pace with this shift.
So how far into this gender shift are we? How do different Australian audiences feel about moving away from the binary construct of gender? What happens to a brand’s marketing when so many segmented by and are focused on gender?
In partnership with the Human & Cultural Strategy team of FiftyFive5, Powered by Nine explores these questions and the impact of the gender evolution on brands and content.
TedX speaker, Slam Poet, Activist
Exploring the cultural identity of young Australians today, Amplify extend our Young Blood platform to look into the hopes, fears and realities associated with coming of age in a changing society. We asked our audience of 2,030 young Aussies who they are and how they felt about everything from brand ethics to socialising with friends to a future with AI.
In 2014, the Government of New South Wales introduced a set of laws designed to address and reduce alcohol-related violence. Despite the best intentions, those lockout laws had a broader, more negative impact on the city than the government anticipated. They served to drive out gig-culture and nightlife across Sydney, and devastated its bar and restaurant scene. As someone invested in Sydney's culture, Michael couldn't stand back and watch the laws continue to drive the soul out of his city. And so, using his network and his media channel, built an opposing movement – one that shook the local political landscape and sparked a parliamentary inquiry which commences in August. In this session, he looks back on what he learned along the way, and shares how those same principles can be leveraged by brands who want to make important change.
Founder and Managing Director, Time Out Australia
Strategic Director and Co-Founder, Rare