Presented by Initiative. This breakfast will discuss and debate how a new generation is transforming the Australian sporting landscape by forging through the hyper-macho traditions and destigmatising mental illness. We’ll evaluate the impact of this cultural shockwave and how brands can or should participate in the conversation.
Global Head of Good and Senior Director, Strategy, Initiative
Mental Health Manager, Australian Institute of Sport
Head of Brand and Advertising, Amazon Australia
Professional AFL Player for Essendon Football Club
Former professional AFL player for Essendon & Giants
If it’s happening in the world, it’s happening on Twitter. In this session, Maya Hari, VP & Managing Director Asia Pacific at Twitter, will provide a glimpse into the role Twitter plays in shaping culture today. Maya will discuss the movements and moments on the platform that have driven change. She will also welcome former Socceroo captain, Craig Foster, to share how he harnessed the power of a hashtag with #SaveHakeem, a global movement to free a young footballer Hakeem al-Araibi, from a Bangkok Remand Prison.
VP & Managing Director Asia Pacific, Twitter
Chief Football Analyst / Presenter, SBS Australia
Advocate, Commentator, Champion of Women in Leadership
Forget everything you’ve read about old school persuasion tactics. In an age of pervasive social media and radical transparency – where motivations are always suspect and facts collide – you need to put your authentic self forward and stay true to your values to be persuasive today in business. Hear from Mekanism CEO and author of The Soulful Art of Persuasion, Jason Harris, as he discusses what it takes to build real long term brand success by developing character and being your complete unique self.
In this entertaining, applied and evidence-filled session Mark Ritson, from Melbourne Business School, will review some of the current big questions in branding and provides a series of unpopular, and frankly at times devastating and miserable conclusions.
Adjunct Professor and Industry Commentator, Melbourne Business School
Visual storytelling is rapidly evolving from broadcast media driven by the adoption of vertical video to participatory media defined by Stories and Augmented Reality. Ultimately, these changes are leading us to an immersive future driven by Virtual Reality. Join Facebook’s Asher Rapkin to learn more about where these technologies are headed across Family of Apps and Services and to hear about the creative frameworks that you can start to apply today as you prepare for the media of tomorrow.
Director, Global Business Marketing, Messenger and Emerging Platforms, Facebook
The influencer landscape is changing, scandals such as the infamous Fyre Festival debacle have left a dirty mark on the topic of influencer strategy, while Instagram's recent decision to remove likes from posts has sparked a debate around how to measure success and where the industry is going next. With this changing landscape, how can advertisers achieve authentic engagement and how can we achieve success?
Associate Director Australia, Silverbean
Technology has changed marketing forever. Marketers have the tools to reach consumers today they couldn't have dreamed of a few years ago. Yet critics argue this tech obsession has come at the expense of the bedrock of our industry - creativity. In the battle for consumers' attention, love and hard earned money, what is more important - the messages or the ways we push them out? This debate will pit the 'Mad Men' against the 'Maths Men' to decide whether the next marketing arms race is going to be won using culture or code.
Managing Director, Verizon Media
National Sales Director, Verizon Media
Head of Platform Sales, Verizon Media
Editor-in-Chief, Yahoo Finance ANZ, Verizon Media
Join us for a pitch like no other... see the best creative and strategic minds in our industry pitch their ‘product with purpose’ live on stage to a panel of ‘Great Sharks’ - expert industry judges who will decide which idea and product will be created and marketed as the industry’s first social commerce project. Finalists will have five minutes to demonstrate how their product will grab market share and generate maximum financial returns for UnLtd, our industry’s social purpose organisation supporting children at risk.
This game changing session will showcase the finest ideation, product launch and brand strategy and demonstrate how you can make money and do good at the same time.
Winners will see their idea brought to life by UnLtd and a large collective of creative, brand and media partners. All proceeds from the winning product sales will go to help young people at risk with the winning team receiving a trip to New York and tickets to Advertising Week New York.
Learn how brands are utilising independent analytics & DMP tools to deliver connected advertising experiences across all channels to drive real business outcomes. Additionally, hear how Origin Energy approached building technology & talent relationships with their organisation & partners to start to deliver on their strategic objectives.
Head of Adobe Advertising Cloud, APAC, Adobe
Digital Marketing Lead , Origin Energy
Australia Country Director, Flashtalking, Inc.
Managing Director and Partner, Atomic 212
Business Development Manager , Adobe
Three of Australia’s most senior CMOs from three of Australia’s biggest brands, Coles, MacDonalds & Google and all AANA Board Directors, give their insights into what it will take to prepare yourselves to be successful marketers in today’s every changing marketing industry
Marketing Director, Australia & New Zealand, Google
Chief Marketing Officer, McDonalds Australia
CEO, Australian Association of National Advertisers
Trust between consumers and brands is the corner-stone of building life-time customer engagement and loyalty. Yet the ability to deliver personalised conversations and protect the privacy of the consumer is a fine balancing act with agencies playing a critical role in managing this relationship. Hear from Salesforce's VP of Data and Audiences, Jo Gaines, Roger Slater (Citibank) and Jessie Mitchell (Amicus Digital) on data and technology strategies to rebuild trust with your customers.
AVP, APAC, Salesforce
Head of Segments and Digital CitiBank APAC, Citibank
Co-Founder, Commercial & Client Service Director at Amicus Digital, Amicus Digital
The days of planning media channels in isolation are well and truly behind us. TV is doing its bit to help through Virtual Australia, which will revolutionise planning and measurement of television – everywhere and any time because it allows brands to see their audiences at both ends of the funnel across time and screens.
Managing Director, Publicis Media Exchange
Delivering one of a kind experiences puts brands front and centre in consumers’ minds and hearts. Through sponsorships, custom activations, and naming rights, brands become an even bigger part of every day – and notably, part of the special moments that capture the senses and remain in memories.
Head of Brand Strategy, ANZ, Twitter
Director of Powered, Nine
Executive Director, Brand Strategy, Kantar Australia
Senior Vice President Advertising Sales, CNN
If you’re tired of hearing the same sugar-coated advice, sitting back and listening to this session will be a welcome change. Hear some hard-hitting advice from panellists at the top of their field as they share their moments of failure, frustration, and perhaps even the occasional smile, as they look back on where they’ve come from and how they got to where they are today.
Head of Marketing, ANZ, Facebook
Editorial Director, Vogue Australia
Managing Director - Commercial Partnerships, Nine
Executive Director, Marketing & Campaigns, Transport for NSW
At a time when so many other advertising mediums have been experiencing fragmentation and audience loss OOH has seen steady growth.
In this session Areef will discuss the key factors affecting that growth and whether it is sustainable. We will also look at what's available to clients to take advantage of the mediums growing capabilities.
Today’s marketers are being presented with a difficult challenge: how to deliver personalised, data-driven campaigns while respecting users’ privacy. In this session, top Australian brands will share how they are navigating the journey towards digital marketing maturity in a privacy-first world. Hear how focusing on technology, data and organisational change can responsibly deliver effective relevant, and meaningful marketing and build user trust.
Head of Industry, Google Marketing Platforms, Google
Head of Digital and Data, Samsung Australia
Digital Media Manager, GSK Australia
Head of Marketing Automation & Media, Suncorp Group
While we know that people are changing the devices they are using to consume media, this series will explore what changes there have (and haven’t) been in the type of content that they are consuming. Join us while we explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses. This session will look at how consumers are engaging with new content.
Boomtown represents the 8.8m people living in regional Australia; One of the largest and fastest growing markets for your brand to tap into. Despite 36% of the population living in Boomtown, only 10% of national media dollars are invested there. Discover from those targeting the market why it's where brands boom and why your media plans can't afford to miss it.
CEO, The Media Store
Chief Sales Officer, Southern Cross Austereo
Strategic Adviser - Regional Development, Charles Sturt University
Regional General Manager, Gold Coast, Northern NSW & Ipswich News Corp Australia
Disruptive ecommerce brands such as hipages achieve strong growth using paid search to catch the jobs as they fall. But when hipages wanted to make sure their growth would be built to last, they realised they needed long and short-term brand strength, so they turned to TV. Could trusty TV be the solution for this new age business? hipages asked KPMG to run econometric modelling to find out.
Chief Customer Officer, hipages Group
Practice Lead Media Advisory, KPMG
Associate Director, Economics, KPMG
We are witnessing a shift in device centric targeting to human targeting - putting the focus on human behaviour, inspiration and emotions. It is no longer just about meeting targeting demands, but about striking emotional chords and effectively resonating with your consumers - the humans. This panel will explore this concept of how to unfold your data, utilising it effectively to communicate with your core demographics and their passions while driving ROI.
Sales Director, Asia Pacific, CNN
Chief Data and Analytics Officer, Foxtel
Assistant Editor, Marketing Magazine
GroupM, Digital Strategy and Investment Officer
The social media phenomenon is real and here to stay. If your brand isn’t communicating to consumers on these platforms - you’re not reaching your audience. Running your own organic content is a must and engaging outside influencers has become a core strategy for growing your audience and driving purchases. This panel of social experts will speak to success stories on social media, purchasing behaviour you should keep in mind and the future of social ad placement.
Head of Content, Private Media
Digital and Social Strategy Director, opr Agency Australia
AVP, APAC, Salesforce
Creative Agency Partner, Facebook
Founder and Managing Director, Media Stable
Women across the industry come together on this panel to talk roses and thorns of their careers, their greatest triumphs and failures and get the audience fired up and inspired to walk out knowing what it feels like to be a bad-ass leader in this business.
Kate de Brito
Editor in Chief, news.com.au
Editor-in-Chief, Yahoo Finance ANZ, Verizon Media
Sophie Hicks Lloyd
Director of Digital Sales, Network 10
Senior Vice President Advertising Sales, CNN
You've heard of programmatic, you've heard of native, but do you know what programmatic native is? Join Yoav Tourel, Outbrain’s Head of Sales, as he explains the challenges and opportunities facing native in a programmatic landscape. This talk will address viewability, brand safety, and performance goals. It will look to challenge misconceptions about native and cover the unique positioning of pull marketing in a competitive, automated marketplace.
While we know that people are changing the devices they are using to consume media, this series will explore what changes there have (and haven’t) been in the type of content that they are consuming. Join us while we explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses. This session will focus on how consumers are engaging online with shopping and loyalty programs.
Having weathered the digital revolution and its many challenges, modern publishers are prioritising innovation and forward-thinking as they blaze a trail into the next era of content creation, monetisation, and delivery.
Regional Sales Director, Salesforce
Editor in Chief, B&T
Head of Audience, Australian Community Media
Managing Director, News DNA, News Corp Australia
A deep dive into understanding the motivation of diverse groups of people whether employees or customers. Why understanding your team's values is so much more important than setting them a Mission. Dr Uwana Evers, a leader in values setting, discusses why Values based marketing is becoming so important if your target is real humans.
Dr Oliver Rahn
Principal Consultant, OCORA Consulting
Dr Uwana Evers
Data Scientist, Pureprofile
Director - People and Culture , Initiative
Honorary Adjunct Professor, Macquarie Graduate School of Management
In 2018, VICE partnered with AI & machine learning consultancy Otso.ai to use IBM Watson (IBM’s AI tool) to crunch 15 years of content & Facebook data in an effort to turn our digital breadcrumbs into powerful insights. Using Ekman’s five pillars of emotion (joy, anger, disgust, sadness and fear) as a lens, the findings from this part exercise in nostalgia, part data storytelling project have given us a fascinating look at what stories and topics engrossed Australia year on year, and how they made people feel.
Head of Research & Insights, VICE
Insights and Client Success Lead, Otso