Presented by Initiative. This breakfast will discuss and debate how a new generation is transforming the Australian sporting landscape by forging through the hyper-macho traditions and destigmatising mental illness. We’ll evaluate the impact of this cultural shockwave and how brands can or should participate in the conversation.
If it’s happening in the world, it’s happening on Twitter. In this session, Maya Hari, VP & Managing Director Asia Pacific at Twitter, will provide a glimpse into the role Twitter plays in shaping culture today. Maya will discuss the movements and moments on the platform that have driven change. She will also welcome former Socceroo captain, Craig Foster, to share how he harnessed the power of a hashtag with #SaveHakeem, a global movement to free a young footballer Hakeem al-Araibi, from a Bangkok Remand Prison.
VP & Managing Director Asia Pacific, Twitter
Chief Football Analyst / Presenter, SBS Australia
Forget everything you’ve read about old school persuasion tactics. In an age of pervasive social media and radical transparency – where motivations are always suspect and facts collide – you need to put your authentic self forward and stay true to your values to be persuasive today in business. Hear from Mekanism CEO and author of The Soulful Art of Persuasion, Jason Harris, as he discusses what it takes to build real long term brand success by developing character and being your complete unique self.
In this entertaining, applied and evidence-filled session Mark Ritson, from Melbourne Business School, will review some of the current big questions in branding and provides a series of unpopular, and frankly at times devastating and miserable conclusions.
Adjunct Professor and Industry Commentator, Melbourne Business School
Visual storytelling is rapidly evolving from broadcast media driven by the adoption of vertical video to participatory media defined by Stories and Augmented Reality. Ultimately, these changes are leading us to an immersive future driven by Virtual Reality. Join Facebook’s Asher Rapkin to learn more about where these technologies are headed across Family of Apps and Services and to hear about the creative frameworks that you can start to apply today as you prepare for the media of tomorrow.
Director, Global Business Marketing, Messenger and Emerging Platforms, Facebook
Join us for a pitch like no other... see the best creative and strategic minds in our industry pitch their ‘product with purpose’ live on stage to a panel of ‘Great Sharks’ - expert industry judges who will decide which idea and product will be created and marketed as the industry’s first social commerce project. Finalists will have five minutes to demonstrate how their product will grab market share and generate maximum financial returns for UnLtd, our industry’s social purpose organisation supporting children at risk.
This game changing session will showcase the finest ideation, product launch and brand strategy and demonstrate how you can make money and do good at the same time.
Winners will see their idea brought to life by UnLtd and a large collective of creative, brand and media partners. All proceeds from the winning product sales will go to help young people at risk with the winning team sharing their brilliance on the big stage at Advertising Week New York.
Privacy and consent, working with the walled gardens, independent MarTech and AdTech consolidation and the brand/agency relationship of the future are topics that seem ever-present in today’s advertising press which can add up to a whole lot of uncertainty for brands, agencies and marketers in general. However, innovative and forward-thinking brands and agencies are already adapting to these changes to break down the silos that exist between media channels, analytics tools and talent within their organisations. Learn how these brands are utilising independent analytics and DMP tools to deliver connected advertising experiences across all channels to drive real business outcomes.
Trust between consumers and brands is the corner-stone of building lifetime customer engagement and loyalty. Yet the ability to deliver personalised conversations and protect the privacy of consumers is a fine balancing act with agencies playing a critical role in managing this relationship. Hear from Salesforce's VP of data and audiences, Jo Gaines and chief customer officer WPP Sunita Gloster on data and technology strategies to rebuild trust with your customers.
The days of planning media channels in isolation are well and truly behind us. TV is doing its bit to help through Virtual Australia, which will revolutionise planning and measurement of television – everywhere and any time because it allows brands to see their audiences at both ends of the funnel across time and screens.
Delivering one of a kind experiences puts brands front and centre in consumers’ minds and hearts. Through sponsorships, custom activations, and naming rights, brands become an even bigger part of every day – and notably, part of the special moments that capture the senses and remain in memories.
If you’re tired of hearing the same sugar-coated advice, sitting back and listening to this session will be a welcome change. Hear some hard-hitting advice from panellists at the top of their field as they share their moments of failure, frustration, and perhaps even the occasional smile, as they look back on where they’ve come from and how they got to where they are today.
Today’s marketers are being presented with a difficult challenge: how to deliver personalised, data-driven campaigns while respecting users’ privacy. In this session, top Australian brands will share how they are navigating the journey towards digital marketing maturity in a privacy-first world. Hear how focusing on technology, data and organisational change can responsibly deliver effective relevant, and meaningful marketing and build user trust.
Head of Industry, Google Marketing Platforms, Google
Boomtown represents the 8.8m people living in regional Australia; One of the largest and fastest growing markets for your brand to tap into. Despite 36% of the population living in Boomtown, only 10% of national media dollars are invested there. Discover from those targeting the market why it's where brands boom and why your media plans can't afford to miss it.
CEO, The Media Store
Chief Sales Officer, Southern Cross Austereo
Strategic Adviser - Regional Development, Charles Sturt University
Disruptive ecommerce brands such as hipages achieve strong growth using paid search to catch the jobs as they fall. But when hipages wanted to make sure their growth would be built to last, they realised they needed long and short-term brand strength, so they turned to TV. Could trusty TV be the solution for this new age business? hipages asked KPMG to run econometric modelling to find out.
Chief Customer Officer, hipages Group
Disruptive e-commerce brands such as hipages achieve strong growth using paid search to catch jobs as they fall. But when hipages wanted to make sure their growth would be built to last, they realised they needed long and short-term brand strength, so they turned to TV. Could trusty TV be the solution for this new age business? hipages asked KPMG to run econometric modelling to find out.
Chief Customer Officer, hipages Group
We are witnessing a shift in device centric targeting to human targeting - putting the focus on human behaviour, inspiration and emotions. It is no longer just about meeting targeting demands, but about striking emotional chords and effectively resonating with your consumers - the humans. This panel will explore this concept of how to unfold your data, utilising it effectively to communicate with your core demographics and their passions while driving ROI.
Sales Director, Asia Pacific, CNN
The social media phenomenon is real and here to stay. If your brand isn’t communicating to consumers on these platforms - you’re not reaching your audience. Running your own organic content is a must and engaging outside influencers has become a core strategy for growing your audience and driving purchases. This panel of social experts will speak to success stories on social media, purchasing behaviour you should keep in mind and the future of social ad placement.
Women across the industry come together on this panel to talk roses and thorns of their careers, their greatest triumphs and failures and get the audience fired up and inspired to walk out knowing what it feels like to be a bad-ass leader in this business.
Having weathered the digital revolution and its many challenges, modern publishers are prioritising innovation and forward-thinking as they blaze a trail into the next era of content creation, monetisation, and delivery.
Head of Audience, Australian Community Media
IBM Watson analyses 15 years of VICE Australia (Australia only).
In 2018, VICE partnered with AI & machine learning consultancy CogCX (Max Kelsen) to use IBM Watson (IBM’s AI tool) to crunch 15 years of content and Facebook data in an effort to turn our digital breadcrumbs into powerful insights.
Using Ekman’s five pillars of emotion (joy, anger, disgust, sadness and fear) as a lens, the findings from this part exercise in nostalgia, part data storytelling project have given us a fascinating look at what stories and topics engrossed Australia year on year, and how they made people feel.
Pulling out key macro trends from the results, VICE and CogCX will take to the Advertising Week stage in a panel that will discuss the most compelling and relevant results for anyone wanting to reach a youth audience with content, and detailing how the machine learning process can enable the use of insights to gain competitive advantage for the future.