Begin the day with the #AWAPAC Leadership Breakfast, presented by Microsoft & LinkedIn.
Agencies have always been laboratories for experimentation in advertising acting as modern day alchemists. But what happens in the next few years as we add AI, Mixed Reality, Voice Technology, blurred business models and more to the mix?
Head of Microsoft Advertising Brand Studio, Microsoft Advertising
Director of Marketing Solutions, LinkedIn
Group Chief Commercial Officer, Dentsu Aegis Network
The more we learn to reflect critically on the role of automation in our society and economy, the more we will be prepared to shape the future around the strengths of what it means to be a part of team human. This session will explain why a mashup of critical thinking, art, coding, emotional intelligence, inclusiveness, questioning authority, self-learning, entrepreneurship, humanity and bursting the efficiency bubble are the building blocks for the success of future marketers, strategic planners and brands. This session may leave you doubting established best practices and instead focus you on the long tail by presenting you with ideas for the best way for marketing to function in the upcoming decade: by embracing a hybrid of creativity, the customer experience quotient and all that it means to be human.
Head of Microsoft Advertising Brand Studio, Microsoft Advertising
Opening in 2011, the Museum of Old and New Art has helped transform Hobart into the poster child for cultural tourism in Australia. Hear about the lessons learned from its unlikely success, what ill-conceived plans Mona has for the future, and how Robbie is applying owner David Walsh’s investment philosophy to Mona’s marketing and comms strategy.
Director of Marketing & Communications, Mona
We're at the dawn of machine-enabled everything. At the moment, machines are good at answering the questions machines can answer but how can we make them good at answering the questions that will make creative better? The creative opportunity is to keep seeking because new patterns won't emerge if we ask the same questions. Machine learning is about enabling a billion interns, not creating one Einstein to enable us to be more ambitious about what we're asking and what stories we might tell as a result.
Creative Director, Unskippable Labs, Google
The event will feature James Lees, Head of Content for the Asia Pacific region at the Financial Times, who will be discussing the findings from our recent study 'The Board-Brand Rift', jointly commissioned by the Financial Times and The Institute of Practitioners in Advertising. This research was launched on the WARC stage at Cannes Lions Festival this year and will examine the underlying causes to the industrial shift in marketing investment, from long-term brand-building to shorter-term direct response campaigns.
The presentation will explore the children's focused digital advertising space including topics such as user privacy, existing legislation, emerging policies and the rapidly growing CTV child user segment.
The CMO’s of this world will never have had more voices to compete (brands and channels) with to get their brands out there. But consumers are ridiculously distracted and there’s no going back. What strategies can be deployed to really gain and retain consumers’ attention? Is it all about segmenting and precision targeting? Is it about a far more fundamental focus on the trends that truly resonate with consumers? What role should trending topics play?
8.8 milliion people call Boomtown home. Despite 36% of the population living in regional Australia, only 10% of national media dollars are invested there. It’s time to rethink regional advertising and discover why your media plans can’t afford to miss this valuable market. Be the first to hear how you could WIN a fantastic promotional opportunity for your brand!
Chief Sales Officer, Southern Cross Austereo
David 'Hughsey' Hughes
Comedian, Television and Radio Presenter
Strategic Adviser - Regional Development, Charles Sturt University
Chief Marketing Officer, The Warehouse Group
If you follow the industry narrative, you’d be forgiven for thinking that media planning is simply a case of applying the works of Byron Sharp or Binet and Field, combined with some precisely-targeted programmatic activity.
How does a brand maintain momentum and a sense of self as it moves from digital disruptor to market leader? How does a growing brand identify when a new market is ripe for disruption. Hear from former Just Eat UK Marketing Director, now Menulog Group ANZ Managing Director, Ben Carter, on how the now 19 year-old Just Eat brand has managed to maintain relevance and a global lead in an ever-changing and dynamic market.
Managing Director, Menu Log
Managing Director, Global Education and Development, Advertising Week
The last five years have brought change, turmoil and surprises from within the industry and beyond. So what do the next five years have in store for Adland and how will these potential changes and challenges affect our business and ultimately the agency structure itself? Peer into the crystal ball and join this panel to discuss what lies ahead.
Director of Agency, ANZ, Facebook
Managing Director, DDB Sydney
Commercial Director, Yango
Director of Business Development, The Trade Desk
Trust has never been a more valuable commodity for brands, media, institutions and government. Explore the issues and insights into how it is won, lost, and rebuilt and why it must be nurtured to drive long-term growth.
Executive Chairman, Australian Community Media
Hon. Anna Bligh AC
CEO, Australian Banking Association
Michelle Klein, Facebook’s VP of global business and customer marketing, delves into how marketers, advertisers and brands can build for the future, and the key shifts that are driving change and unlocking value across businesses, technology and people.
The Mentally Healthy report recently revealed that people within the media, marketing and creative industry showed greater signs of mental illness compared to the national average. It’s time to break down the stigma around mental health and have an open discussion about how we can improve the industry’s wellbeing. In this session, business leaders and mental health advocates discuss their own mental health challenges and explore ways we can make our industry more mentally healthy.
While we know that people are changing the devices they are using to consume media, this series from IAB Australia will explore what changes there have (and haven’t) been in the type of content that they are consuming. Join us while we explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses.
Australia is facing calls to adopt a GDPR-style privacy code. With significant regulation on the horizon or in effect over third-party data, opt-ins and digital transparency, will these restrictions advance the quality of digital marketing and improve the advertising experience for the consumer or will it spell trouble for the industry? Is it time to reprogram programmatic?
In the year 2000 brand advertising represented 61% of ad spend; in 2018 it was just 46% and it continues to shrink. This trend is despite evidence that the most effective balance of long-term and short-term marketing hasn't changed. So why is this happening? And how can businesses break out of this vicious cycle of funnel draining, in turn diminishing the effectiveness and lowering the return on marketing investment?
Global Marketing Director, Commercial, Financial Times
It is one of the first studies of its kind anywhere in the world measuring the distance between what we say to ourselves, each other and the nation, versus what we really think. What are our secrets and what are our lies? What are the public values reported? Or the private truths that are hidden? The study explores several myths that have long existed about the rules of marketing, and we'll be using that as the basis to make several new marketing recommendations from our Play-Book.
With 2.7B people on Facebook, What responsibility does Facebook have? Ime Archibong, VP of Partnerships at Facebook, will discuss how Facebook gives people the power to build community while innovating responsibly, and how this impacts businesses and the communities they serve.
We’re in an industry that doesn’t exactly have the best reputation right now. But we still believe marketing can be a force for good. As strategic discussions increasingly focus on how business can evolve and capitalise on innovation, it is important to recognise the enhanced role companies should play in the responsible use of disruptive technologies. Their challenge will be finding ways to design and architect models for driving transformative change both for philanthropic good and commercial purposes.
Change is the only constant, it’s as old as time. But why does it make people feel so uncomfortable? Brands and businesses are in a constant state of transformation to adapt to changing consumer needs and an ever-evolving media landscape. It’s time we got comfortable with it.
General Manager - Australia, Tourism New Zealand
CMO, KFC SOPAC
Managing Director Consumer, News Corp Australia
While most marketers prioritise knowing how their customers make purchase decisions, much fewer marry data with technology to successfully market to customers decision journeys (CDJ). For today’s leaders, a combination of first and third-party data are critical CDJ inputs, feeding into Artificial Intelligence and Machine Learning, to create personalized, relevant experiences.
Vice President Global Corporate Sales, Microsoft
In today’s digital media landscape where consumers are spoiled for choice, brands need a clearly defined purpose to capture hearts and minds. But what does it really take for brands to cut through the noise? And what are the audience behaviours driving the culture-defining moment's brands want to tap into?
People don't just buy what you do, they buy why you do it. And on Twitter, more than ever, we're seeing brands evolve towards authentic, compelling content that people willingly engage with.
While we know that people are changing the devices they are using to consume media, this series will explore what changes there have (and haven’t) been in the type of content that they are consuming. Join us while we explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses. In this session we focus on how consumers engage with entertainment content.
By 2023, digital-out-of-home (DOOH) is expected to make up nearly 30% of all OOH spend globally, a market that reached nearly $31 billion last year. With the rise of automation, advertisers and media owners benefit from the unification, efficiency and increased value of premium inventory. With special guest Hivestack Managing Director Matt Bushby, Verizon Media’s Greg MacDonald will discuss the rise of emerging channels, the tools available to advertisers, and the revenue opportunities for media owners, in a fireside chat.
Vice President, Ad Marketplace Partnerships, Verizon Media
Managing Director of ANZ and SEA, Hivestack
This short 10 minute case study showcases how a multi-million dollar Australian startup achieved exponential growth. By maximising local marketing executions to support national campaigns they'll share how they taught their global competitor a thing or two!
Marketing Director, Founder, Passionberry
To succeed, marketers need to deliver growth. But what are the strategies delivering maximum growth for companies? In an Australian first, LinkedIn managing director, Matt Tindale, will reveal new econometric research on how best to drive growth in B2B. This research comes from Les Binet and Peter Field, the “godfathers of marketing effectiveness” whose seminal report “The Long and the Short of It” has transformed the way companies market.
Managing Director, Australia & NZ, LinkedIn
McDonald's and its long-standing agency DDB will take the stage at Advertising Week to divulge their secret recipe to a 45+ year relationship in adland. McDonald's director of marketing Jo Feeney and DDB MD of strategy and innovation Leif Stromnes will discuss how to make the client/agency marriage work and manage difficult conversations, creativity and the keys to a long-term relationship in an evolving industry.
Director of Marketing, McDonald's
Managing Director, Strategy and Innovation, DDB
What makes someone resilient? Why are some leaders loved and others...not so much?
The advertising industry is plagued with burnout, making us all worse at our jobs. After an episode of burnout, Lucio Ribeiro embarked on a personal journey of discovery, taking him from Buddhist temples to the heart of a humanitarian crisis in a refugee camp as a volunteer. Come and hear how he rediscovered joy and reinterpreted the concept of leadership.
In the battle for customer attention native advertising is the go-to weapon for the majority of brands. It’s a burgeoning industry worth billions of dollars every year.
But with a multitude of different players, standards and ever-shifting algorithms it can seem daunting and difficult to find a consistent set of rules to play by.
This no-nonsense panel featuring some of the biggest companies in the space will debate the biggest issues facing the industry, and to ensure they don’t slip into jargon we’ll have the bullshit buzzer at the ready.
Come and hear the latest strategies, tips and tricks straight from the horses’ mouths. Then you can write a blog about it.
Managing Director APAC, Outbrain
Head of Platform Sales, Verizon Media
Manager, Publisher Client Service APAC, Triplelift
Director of Marketing Solutions, LinkedIn
Senior Consultant, Clear Hayes Consulting
Over the years as marketers & society at large, we have all learnt a fundamental human truth.:we have a responsibility to do better on the planet. The notion of purpose has grown as corporates start to make the connection between doing good and linking that to commercial outcomes.
How can we measure the value of purpose? Our new metric called ‘Net Purpose Impact’ measures the public's opinion on whether or not a brand/company is 'making the world a better place'. Whether they’re 'Doing Well' or 'Doing Good'.