Business leaders are grappling with the challenge of wanting to hire diverse employees, but the need to urgently fill vacancies - defaulting to candidates with similar backgrounds/experience. We should re-frame the perceptions around diverse talent recruitment to focus on the strategic & business value brought by a diverse team, rather than the cost or length of time for recruitment.
Sharing learnings from The Marketing Academy Australia ‘purpose’ module you’ll hear how to rediscover the joy in life and work, how to avoid getting stuck on a never-ending treadmill of soulless endeavour and how an ancient Japanese philosophy might provide the secret to living an extraordinary life. The session will be accompanied by searing honesty, humour and a fair amount of profanity.
Founder & CEO, The Marketing Academy
In today’s polarised world, Activist Citizens are driving a step change in the way brands build trusted and transparent relationships with people and their communities. There are many ways for a brand to build trust—and just as many ways to lose it. An occasional misstep may be forgiven, but once trust has been broken it can be very difficult for a brand to ever fully recover. Even purpose or values-driven marketing can lead to controversy, generate a backlash, or be seen as a form of “trust-washing.”
What is the importance of brand trust, and how can brands earn and spark conversations and start movements?
Edelman’s latest global study exploring brands and their relationships with people, to be launched in June, gives brands a roadmap to the attributes, messages, channels, spokespeople and influencers that can help build trusted brands.
Managing Director, Global Client Strategy, Edelman
Advertising today is complicated — especially across the fragmented digital landscape. Constantly changing and growing at a rapid pace, for marketers it often feels impossible to fully grasp both new consumer consumption patterns and habits as well as the emerging technology that makes campaign execution and delivery possible.
In search of an easy way to deliver 1:1 consumer engagement at scale, marketers have shifted the majority of their ad dollars to the walled gardens. Effective and easy to use, it's not hard to see why the walled gardens command more than 60% of ad dollars today. The problem, however, is that these environments only command about 30% of consumer attention.
Kicking off the Brand Innovation Track, OpenX co-Founder Jason Fairchild takes the stage to talk about why we’re seeing this asymmetry in spend today, the impact this dynamic is having on marketers and publishers, and the key to restoring balance to the digital ad ecosystem.
More people than ever are streaming video content. Whether it be on a smart TV, a mobile phone or any other kind of connected device, it’s clear that OTT usage has grown to make up a significant portion of all consumer time spent with media, and it’s not slowing anytime soon.
This new reality, however, means that advertisers must rethink their TV and video strategies and learn how to strike up meaningful connections with consumers in uncharted territory. Excessive password sharing, on-the-go viewing and screen sizes ranging from tiny hand-held devices to big screen TVs (to name a few), all add unique complications to getting the consumer experience right.
With no sign of OTT usage slowing down, the industry must take a hard look at the $150+ billion spent on TV ads worldwide and ensure it’s being used in a way that provides the best return for advertisers. Dallas Lawrence, chief brand officer at OpenX, takes the stage to share insights and key learnings from “The 2019 OTT Consumer Report,” followed by a lively discussion among industry leaders on how marketers can navigate this lucrative space.
How TV’s most powerful women got to the top: Building an impressive and long-lasting career in the highly competitive world of media is no mean feat; it requires stamina, tenacity and a thick skin. So how have some of Australia’s most successful women in media risen to the top and stayed there? What are their secrets and what can we learn from the challenges they have faced along the way?
Founder & Managing Director, Future Women
Group Content and Brand Director , Pacific
Director of Partnerships, MCN
National Sales Director , Network 10
This presentation will cover off the importance of audio brand guidelines (and an audio logo) for brands, and best practice advice on how to create one. Our learnings come from an exclusive partnership with leading global audio benchmarking company Veritonic. With Veritonic, we’re able to test any audio asset for its emotional appeal, using artificial intelligence and audience panel testing. The end result is an emotional match between visual and audio brand assets, for better brand fluency.
Southern Cross Austereo, National Head of Creativity
With a growing audience, enhanced distribution and healthy economic forecast, audio has emerged as a medium flourishing because of digital. Discover the latest developments in consumer behaviour around audio, the evolving audio advertising marketplace, and what's next for audio as digital innovation continues to impact media and advertising.
Commercial Product and Audio Partnerships Director, Australian Radio Network
Content Director AU & NZ, Acast
National Head of Radio Sales, Southern Cross Austereo
In Australia government departments have been proactive in working with and engaging Indigenous businesses through their Closing the Gap initiative. However, the advertising and media industry has been slow to embrace these goals. But this is about to change. Government departments are going to start making agencies more compliant and introduce Indigenous head counts. What does this mean? And how can agency land develop their own "closing the gap" initiative that is measurable, attainable and allows realistic roles for Indigenous people?
Chief Marketing Officer, Coles
CEO, Indigenous Film Maker , Pluto Media
Advertisers, agencies and publishers have converged on video as consumption levels soar. However, with much documented supply constraints, increasingly fragmented landscape including in-app and CTV/OTT and with fraudsters circling, what are the pitfalls to avoid and opportunities to embrace with video advertising in the next 12 months?
Instagram's Product Marketing Director, Susan Rose uncovers insights on what local audiences expect from brands on Instagram and showcases the best in class Stories campaigns from Australia and around the world.
2019 is set to be Australia's biggest audio & podcast year to date – where advertising revenue is expected to hit record numbers and where traditional publishers and broadcasters have entered the market. But what does this mean for marketers? The world's largest podcast company, Acast, shares what brands need to know to compete in Australia's audio-on-demand space. The session will include a look at this year's industry milestones, marketing best practice and the uniquely Australian opportunity for brands and publishers.
As Australian attitudes and values change it's clear that TV’s role as a cultural influencer has never been more important. TV shines a light on a broad range of issues; from mental health to gender equality in drama story lines to news reports each week. Join a panel of TV industry leaders as they discuss television’s place as a cultural cornerstone and the important role TV plays in giving a voice to the changing palette of issues affecting Australians.
Head of Popular Factual, Network 10
Head of Drama, Seven Network
Managing Director - Commercial Partnerships, Nine
We live in a world of unprecedented connectivity. Digital technology has made it possible for us to get information and take action in an instant. Despite its helpfulness, today’s immersive digital landscape has led many to wonder if there is a way to enjoy technology’s benefits without being overwhelmed. In this session, we will explore the future of helpful technology in an increasingly immersive world.
An axis of rising pride, agility and rapid adoption has created a powerful force of homegrown disruptor brands in APAC tapping into deeply local and nuanced truths. How can global (and indeed local brands with regional and global ambitions) best navigate this complex region? We’ll explore findings from the latest McCann Worldgroup Truth Central study, stories from APAC markets and the brands that are connecting in a meaningful way.
Regional Strategy Director, McCann Worldgroup
This panel will break down the key ingredients needed to make podcasts that cut through the noise.
Drawing on lessons from some of the most successful podcasts and their creators, panelists will give tips on how to: identify and build an audience; utilise the intimacy of audio and elevate the listener experience with sound design; choose the right talent and bring the best out of your podcast host; and use key storytelling techniques that work best with audio and bring out the strength of a brand's story.
Leave feeling excited about the possibilities of audio and podcasts, and equipped to share brand stories.
Marketing to men and women is in full flux - is the macho Australian male ready to retire from our screens?
We want to unpick the stereotypes, shine a light on the new trends that resonate with the modern Australian male, and expose the insights that Coles & other brands have used to win in new ways with men.
During the session we’ll also explore where masculinity and gender in advertising is evolving and how to keep up with new social norms.
We all know we pay more attention and are invested when our brain is engaged emotionally. In this CNN hosted session, you'll hear from a cognitive neuroscientist about how the brain reacts to emotionally resonating content and how storytellers and brands can come together to stand out and connect with audiences.
Commercial Director, Digital Ad Sales and Data, CNN
The evolution of mobile and social consumer behaviour has created a unique set of challenges for marketers looking to create meaningful, connected brand experiences without sacrificing marketing dollars in the process.
This session explores how marketers are leveraging authentic partnerships that reach and provide value to the connected and discerning consumer whilst meeting acquisition goals.
Managing Director, APAC, Impact
Director of Marketing and Partnerships, PlayersVoice
General Manager, Marketing, Ticketmaster
Director of Customer Acquisition, KayoSport
The shift to digital means the modern consumer can now learn, evaluate and buy products in almost any industry without ever talking to a human, giving brands more data to understand and orchestrate customer journeys whilst delivering personalised experiences throughout.
This has, of course, dramatically raised customer expectations, who expect to be provided with the information and content they want, wherever they interact with a brand. Learn how you can combine the science of data with the art of creativity to not just satisfy, but delight customers and drive brand awareness, connection, retention & affinity in the modern landscape.
We live in a world obsessed with viral content. Whether its social likes, video views or consumer engagement metrics. Do we sometimes forget the human to human engagement metrics?
Within the movements of mindfulness, health & wellness, consumption choices are beginning to change but that’s not enough. Education & more meaningful life experiences are key.
A smile makes connections. Dr Angie Lang, dentist, & product expert talks us through the links between smiles, mental & physical health and her new product, Swirlit.
There is no question that TV is the king of building brands. However, with consumers’ viewing behaviors changing, and technology advancing rapidly, marketers are quickly adapting their ad strategies to connect with consumers who demand anytime, anywhere programming. Join our panel of industry experts to help you make sense of the Connected TV space. The session includes a discussion about the evolution of Connected TV advertising and what it means for the future of TV, followed by a look at the key issues that must improve for wider adoption of CTV advertising, such as targeting, scale and audience measurement.
By the end of 2019, 5G commercial networks will be widespread the world over. Join Mark Melling, Head of RYOT EMEA, the Oscar-nominated studio specialising in virtual and augmented reality, as he discusses 5G’s promise of a new generation of connectivity and the technological evolutions that will shift how human beings live, work and play. Mark will discuss how this revolutionary tech will impact the advertising world, and favour the brave.
Head of RYOT Studio EMEA, Verizon Media
Winning in the moment with today’s customers requires a completely different way of working, especially in retail. The traditional hierarchies of campaign-driven timelines and budgets hold brands back from building long-term value with their customers, while the fragmented landscape of platforms and data doesn’t do marketers any favours. The Warehouse Group and Omnicom Media Group will share how they’re rewiring their teams, their cultures and their ways of working to deliver meaningful innovation and growth for New Zealand’s largest general merchandise retailer.
Managing Director, Annalect, Omnicom Media Group
Chief Marketing Officer, The Warehouse Group
Move over, Silicon Valley: high tech isn’t just for tech companies any more, and APIs aren’t just for nerds. Savvy agencies are moving fast to partner with tech companies to move beyond repackaging to reinventing solutions for their clients – building lasting competitive advantage in the process. For buyers, in a nutshell, if you’re taking technology straight out of the box you’re falling behind: so come hear from some of Australia’s leading agency voices on what they’re doing today, tomorrow and how they’re preparing for the future.
Exploring the cultural identity of young Australians today, Amplify extend our Young Blood platform to look into the hopes, fears and realities associated with coming of age in a changing society. We asked our audience of 2,030 young Aussies who they are and how they felt about everything from brand ethics to socialising with friends to a future with AI.