Initiative Shift in partnership with Facebook presents Story telling in a digital age. As technology evolves, the way people consume, share and tell stories changes. What can brands learn from the way storytellers reach their audiences and create communities around content?
Super & Platinum Delegates + By Invitation Only
Head of Strategy, Initiative
CEO & Co-Founder, Junkee Media
Creative Technologist, The Kosher Tony Stark
Head of Creative Shop Australia/New Zealand, Facebook
Director of Development, FremantleMedia Australia
People can already imagine how AR, VR and everything in between will enhance their lives. Facebook Building 2020 at Advertising Week APAC will be a place where you can experience innovation and technology for yourself and where Facebook will host a selection of industry discussions and product demos across the three day event.
Malcolm Poynton, the Global Chief Creative Officer at Cheil Worldwide, explores the relationship between data, brands, and humanity. Using examples from the Mona Lisa, to British Airways, to Samsung, his presentation focuses on how a combination of data with greater humanity can deliver success for brands and outlines how technology with more purpose will open the door to new possibilities.
Global Chief Creative Officer, Cheil Worldwide Network
We are in a world where over 2 billion smart phones occupy our visual attention. But we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight, is now joined with sound and motion? Welcome to hearable, feelable and wearable technology—powered by data, intelligence, sensors and more.
We all know that technology is potential for radical change. However, when making predictions about that change humans are notoriously bad at seeing beyond their immediate context. Of course self-driving cars will revolutionise the automotive industry, But what else might be impacted? House prices? Outdoor advertising? In this session we take a quick look at 5 key pieces of technology and pause to think about some of the wider reaching societal implications that could happen as these technologies become mainstream.
Chief Strategy Officer , PHD Australia
Programmatic buying has completely changed the methods of online advertising. Given that most online ads are traded programmatically, digital firms, media companies, and agencies are competing to explore how to sell traditional media in a similar fashion. What does this mean for the next era of programmatic? The next wave of mobile advertising? Join business leaders for a discussion on how better targeting, increased specialization and more will be the future of programmatic.
National Director for Ad Platform Sales, Ops and Strategic Partnerships , Yahoo7
Commericial Director, InMobi
Managing Director, Xaxis
Country Manager, Australia, Index Exchange
In a world where consumers are inundated with content that they can choose to watch or skip, brands need adapt their storytelling to win their attention. Creative Chiefs of Google’s Zoo share their insights for creating unskippable advertising for an unskippable future. The learnings focus on 1) The changing story arc, 2) Sparking meaningful connections through contextualisation, 3) The art of ad sequencing, and; 4) Visual language.
As we saw in 2017 with the Facebook / YouTube brand safety issues, there are insufficient industry-wide standards to create consistency from all sides. The industry as a whole is increasingly demanding transparent practices. The result of this inefficiency is that brands and agencies like P&G and GroupM who have unique viewability standards are unable to accurately measure campaign success. The solution? Brands and agencies must think beyond the binary measures of whether an ad was seen or not seen and view consumer impact.
Managing Director, Australia & New Zealand, Integral Ad Science
Creativity unlocks the power of platforms. As marketers, we are committed to supporting creativity and innovation that will build valuable connections between people and businesses. In this session, let’s celebrate the ideas that create meaningful moments, become part of culture and build communities.
Whilst sport and music may have been the traditional crowd pullers, food-related events are the new music, the new sport in terms of buzz, participation and relevance. Food events are seeing record attendance throughout Australia. They drive visitation to venues, they cover wide demographics and niches, they provide an outlet for a wide variety of brands to have consumer touch-points, and they are an integral, growing feature of standalone sporting and music events. Companies, organisations and venues are increasingly turning to food to realise previously unexplored audience and revenue opportunities.
Senior Vice President, Managing Director, IMG LIVE
Brands are utilizing multiple methods and tactics to infiltrate consumers on touch points across their daily routines. How do you stand out amongst your competitors? How do you attract and retain consumers? It has become common knowledge that speaking to and interacting directly with your consumers - providing them with an experience - differentiates your brand. Join this panel of experience experts to learn how to best bring your brands to life and increase revenue.
Director of Digital Partnerships,, IMG
Managing Director, Salesforce
Senior Vice President Advertising Sales, CNN
Organisations are using data to improve every facet of their operations, and sports are no different. We’ve seen the sporting world take a leap forward in their application of data and technology, but how and what are they capturing, how are they analysing and more importantly, how is it being used to drive better performance?
Join Quantcast as they speak to a panel of sporting experts to understand how they’re using data to get that competitive edge, drive better performance and deliver business outcomes on and off the field.
Steven Wolfe Pereira
Chief Marketing & Communications Officer, Quantcast
GM – Commercial & Strategy, North Melbourne Football Club
General Manager, Catapult Sports
Dr. Steve Saunders
Founder and Director, KangaTech
Every marketer these days ‘knows’ programmatic but not many really understand the technology well, especially not on mobile. Mobile programmatic need not be this problematic! Especially not when the technology is a crucial ally for new-age CMOs embarking on a transformational journey from digital to mobile marketing. Join this session to understand how mobile programmatic can be done right and the role it plays in a new age CMO’s quest to effectively integrate media, marketing and data in an always-connected world.
SVP & MD, Asia Pacific, Middle East and Africa, InMobi
Let's explore the role of vulnerability in marketing. Where aspiration once ruled it is now relatable and raw human content that is cutting through.
With Australia's sporting obsession, our elite athletes are put under the microscope with tremendous pressure to perform for fans, coaches, the media and themselves. With these expectations and 24/7 scrutiny of social media, comes the need for elite athletes to focus on their own mental wellbeing. Just like their need to be in peak physical condition, so to there is a need for them to care for their mental condition.
Hear from PlayersVoice, an elite Australian athlete and Australia's leading mental health organisation how the power of vulnerability can be used to de-stigmatise the topic of mental wellbeing.
Elite Athlete , NSW & South Sydney Rugby League
Contextual targeting is one of the original forms of targeted marketing and is making a comeback. The other types of targeting, such as audience based or retargeting, are in peril due to poor performance, bad user experience, brand safety and regulatory concerns. That’s where context comes in. Contextual targeting allows relevant ads to be served next to the content that users have an interest in. Context makes sense of everything. GumGum will show how context can help tackle the threats facing digital marketing today.
Editor in Chief, B&T
Managing Director, Australia & New Zealand, GumGum
Ben Willee and Richard Taylor from Spinach deliver a masterclass for brands looking to reach the Holy Grail of mass personalisation.
Questions this session will look to answer:
What does mass personalisation look like for Australian brands?
How possible is it?
What will it take to pull off?
How important is culture within the organisation when looking to achieve this?
What needs to be considered when it comes to data?
What sort of technology will be required?
Do you need an agency to help you with this and if yes, what should that agency look like?
Senior Digital Strategist , Spinach Advertising
General Manager and Media Director , Spinach Advertising
At a time when the world needs creativity more than ever, dark enemies of stress, burnout, and tiredness are depleting our community of its very life force. Learn why we're so tired, and how we can reenergise.
What are the keys to generating revenue from content? Many publishers in the digital space have begun to integrate commerce into their businesses, while others are working to catch-up. There's also the question of if fastening a dollar sign to content affects the storytelling process. Join leaders in the publishing world a discussion on the importance of creating commercial content that benefits the user, and how finding the balance to both inspire and inform is the key to successfully monetizing content.
Managing Director, News DNA, News Corp Australia
GM, APAC, Kargo
Sales Director, Asia Pacific, CNN
Hear from WPP AUNZ’s Wellbeing & Talent Development Director about why wellbeing is critical to a successful and sustainable workplace. It’s absolutely time we took this seriously before we burn out – not just in work, but in life. Fleur shares her experience as an agency leader and what led her to build a programme designed to empower, support and fuel our people to be more productive, happy and healthy. Hear more about the challenges to creating real behaviour change, and how the impact can deliver better results for your people and business.
Talent Development & Wellbeing Director, WPP AUNZ
Marketing departments have access to huge amounts data which can enable them to elevate insights to fuel business strategy, rather than just being a vehicle to execute upon.
In this session we will discuss how marketers can connect data sets, particularly in the context of increased data privacy measures, to transform their business, and the hurdles stopping marketers leveraging the technology which can re-imagine the value of marketing.
Former CEO of IAB & digital marketer
Managing Director, Australia, MiQ
CEO, Publisher, The Australian, News Prestige Network
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
Executive Creative Director, McCann Sydney
Renowned Entertainment Industry and Global Public Relations expert Ken Sunshine, Co-Founder, Sunshine Sachs and Advertising Week Global CEO Matt Scheckner go one-on-one on entertainment, crisis management, politics and who makes the best pastrami sandwich in New York City. Hear actionable PR lessons and legendary tales from Washington D.C. to Hollywood – told in Australia for the first (and maybe only!) time.
Global CEO & Co-Founder, Advertising Week
The Chief Marketing Officer and Chief Technology Officer are both vital roles within organizations. However, as technologies continue to overtake marketing initiatives the question of which position takes precedent comes to mind.
Head of Strategy, Initiative
Experienced CMO, ex-Global Chief Marketing Officer, Jurlique
Managing Director, Mindshare Sydney
CEO, Australia, Ansible
Former CEO of IAB & digital marketer
In a world driven by automation and technology, creativity and independent thinking are at risk of being deemed marginalised and in some cases, unnecessary. The marketing industry puts this issue in sharp focus as automation proves itself as a major player, branding is in jeopardy of being a lost art, and brands are ultimately having challenges establishing long-term consumer impact. Join key industry players for a dynamic discussion about the value of branding and how to build effective marketing strategies.
VP of Sales, APAC, FANDOM
Digital Director , Wavemaker
Head of Platforms & Capabilities, Omnicom Media Group AU
Marketing Manager, Australia & New Zealand, ZeniMax Australia
Join GroupM to wrap up a week of thought-provoking content and warm up for the Advertising Week Wrap Party. Come together, network and meet fellow delegates from all over the world at this special cocktail reception hosted by GroupM.