Your brain can be very good at forming otherwise hard to find connections, to have brilliant insights, solve complex problems, and capture better memories. Find out how.
Join eminent neuroscientist Dr Fiona Kerr, alongside Dr Norman Swan, host of The Health Report and Co-founder of Tonic Health Media, and discover the secrets of the human mind. Learn to forge more resonant connections with each other and the world around you, and tap into your moments of genius.
Available to Super & Platinum Delegates + By Invitation
Dr Fiona Kerr
Dr Norman Swan
Host, The Health Report, Radio National and Co-founder Tonic Health Media
People can already imagine how AR, VR and everything in between will enhance their lives. Facebook Building 2020 at Advertising Week APAC will be a place where you can experience innovation and technology for yourself and where Facebook will host a selection of industry discussions and product demos across the three day event.
Artificial Intelligence (AI) will be the most important technology of the 21st century, transforming every customer experience, every company and every industry. The dawn of the AI-era will be even more disruptive than the Internet, forcing brands to re-think how they can create an experience ecosystem for their customers. However, in a world where everything that can be automated will be, marketers are increasingly challenged by CEOs and the marketplace to fuse art and science to find new ways to grow. Quantcast’s Chief Marketing and Communications Officer Steven Wolfe Pereira will explain how brands can develop an AI strategy, identify the right use cases where AI can make an impact and ultimately help marketers better understand, influence and measure their customer experiences to drive growth.
Steven Wolfe Pereira
Chief Marketing & Communications Officer, Quantcast
For over 30 years, Jeff Goodby has headed up one of the most widely versatile creative shops around. He somehow traces his success back to vandalism in his childhood. See how, and find out why he believes the future of advertising depends upon a sense of fun, a heritage of treehouses, and why being naughty will be a critical part of your so-called career.
Co-Chairman & Partner, Goodby, Silverstein & Partners
We’re at an important inflection point in computing, and it’s clear that technology can be a positive force and improve the quality of life for billions of people around the world. But it’s equally clear that we can’t just be wide-eyed about what we create. There are very real and important questions being raised about the impact of technology and the role it will play in our lives. Join Anil Sabharwal, Global Vice President for Communications & Photos for Google on how A.I. is fueling our lives today and impact our future in a positive way.
When any industry goes through dislocating change, the product people are in the best position to reimagine the future. In our world, the product people are creatives - but unfortunately they’ve been frozen by sentimentalism, infantilized by awards, and have quietly surrendered leadership to operations and finance. Nick Law will talk about how creatives need to grow up and start creating the future.
Global Chief Creative Officer, President of Publicis Communications, Publicis Groupe
Insomnia, anxiety, pain management - the benefits are seemingly endless. How do you get someone to try cannabis as medicine when they know Panadol works? Normalizing and mainstreaming cannabis for daily use and gaining market share in the medicine cabinet. Discover the future of cannabis regulated CPG products and the importance of building brands and trust through content and consumer education.
With an industry in constant flux, to survive in digital advertising you need to be able to overcome some significant challenges. Where challenges exist, however, so do opportunities. Learn how progressive adtech, publishers and agencies are future-proofing their businesses.
Chief Investment Officer, GroupM
Managing Director Digital, News Corp Australia
With so much information and technology at their fingertips, today’s consumers rightly expect to get things done quickly, have their questions answered in an instant and have their privacy respected. Hear from two of Google's leading global specialists on how the interplay of adtech, analytics and data is putting the consumer first to deliver smarter, responsible and timely marketing.
Director of Global Measurement Solutions, Google
Managing Director Global Display, Google
Director of Media Technology Solutions AUNZ, Google
Is being a global brand in today’s world a blessing or a curse? Brand calibration is even more important today, for emerging regional brands attempting to crack global markets, as well as established brands working to redefine relevancy in an rapidly-transforming global marketplace.
How do emerging trends and mediums affect how we, as brands, communicate? What new tools should we be developing, and what do we need to understand about our audiences to reach relevant consumers?
Join McCann Worldgroup APAC President Charles Cadell to examine a range of key campaigns and insights for marketers and brands looking to answer this urgent issue.
Business Anchor, Sky News
President, McCann Worldgroup - Asia Pacific
As social responsibility becomes a global priority, the world's spotlight is moving to the powerful impact and potential of entrepreneurship.
We will explore new leading social innovations, challenges of solving social problems, future local and global needs, corporate responsibility, and how Pitch@Palace Australia is showcasing Australia on the global innovation map.
Highlights including Peter Ford's work with Professor Stephen Hawking, and Nev Hyman's journey from a world-class surfboard business to Housing Humanity.
Professor Alex Frino
Deputy Vice-Chancellor (Global Strategy), University of Wollongong
Head of Marketing, Business Bank, Westpac Banking Corporation
Peter Shann Ford
Founder and Chairman, Control Bionics
From advertising to loyalty programs, brands have no shortage of data about their consumers. But generating actionable consumer insights from silos across an organisation is challenging. Marketers are turning towards data platforms to help them get a single view of the customer.
Learn how you can use behavioral insights from a DMP (data management platform) to guide the customer journey and better unify customer experiences across advertising and CRM channels.
Managing Director, Salesforce
General Manager, TEG Analytics & Insights
Many hypotheses are out there: agencies will cease to exist, evolve, or take an entirely new form. But still the question remains unanswered. What does the future of the agency look like? Leading executives from holding companies and agency startups, as well as, the newcomers in the agency marketing services, will join in a discussion to address just that.
There is more data available on people’s behaviour and preferences than ever before from social to content engagement, search behaviour to in store or even in person. Even refrigerators are capturing data! Brands have not always leveraged this data whether because of access challenges or understanding of the data available.
Join Quantcast as they bring together some of world’s largest brands to get under the hood of how they are getting closer to their customer, understanding the customer journey and driving brand growth.
Head of Digital, Microsoft
Head of Digital and Media, L'Oréal ANZ
Head of Account Management , Quantcast
Group Digital Marketing Manager, Carnival Australia
Sitting at the bustling, global intersection of over 2B people and 6M advertisers, at Facebook IQ, we see a future that's brimming with opportunity. From mixed reality to messaging apps as a path to purchase, harness these shifts today to prepare for growth and relevance tomorrow. “20 Shifts for 2020” reflect the culmination of Facebook IQ's future-forward content and highlights how people's shifting expectations today can help marketers plan for growth and relevance tomorrow.
Global Head of Consumer Research, Facebook
We’ve all read the headlines that TV is dead! Print is Dead! Agencies are Dying! Headlines predict the demise of traditional channels and media agencies but it’s far from true. Nothing in media ever dies, it continually evolves in the face of change and that’s what keeps the business alive and thriving. Join GroupM and four of Australia’s top CMOs to discuss the burning issues they face and how a smart media agency partner is the biggest advantage the modern CMO has.
Head of Marketing, Demand Generation, Digital, Channel and Client Value, IBM
Sports sponsorships involve much more than what happens on the field. The game, the players and the fans interact in a much broader ecosystem than ever before. How do brands adapt to the changing culture of modern sport? What happens when the on-field action can affect the off-field brand?
It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.
Head Of Brand, Yahoo7
Senior Digital Marketing Manager & Performance Media, Suncorp
Pierre de Lannoy
Strategy and Product Director, ANZ, MiQ
Marketers seeking practical guidance on how to drive effective and efficient digital ad investments will want to join Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) as they launch the industry’s first set of digital working practices to support advertisers, agencies and digital platforms alike. The Practices are for practical everyday use and include guidance, checklists and links to specialist sources to equip you with the know-how on optimising value across five digital advertising value chain areas. Then a joint industry panel will follow to discuss how this works in practise and how accountability, knowledge, and partnership will build trust & confidence in digital advertising.
Editor-at-Large, Multi Channel Network
Media Lead, IAG
Chief Digital Officer, PHD Australia
Head of Media and Brand Experience, Nestle
Chief Revenue Officer - Australian Metro Publishing, Fairfax Media
Good is the enemy of great. Getting great work requires a new way of working that celebrates the blurred lines between agency, media, and client. DDB, Google and The Warehouse Group will host a discussion of how they're building a new way of working that sets their teams up for great. They will share how they have created a partnership built on trust which is delivering exciting innovation and growth for New Zealand’s largest general merchandise retailer.
Managing Director, Interbrand
Country Director, New Zealand, Google
Chief Creative Officer, DDB New Zealand
Chief Marketing Officer, The Warehouse Group
Artificial Intelligence (AI) – it seems to be everywhere; AI is spoken about every day in our industry, but what does it truly mean to your business? Join Quantcast’s Co-Founder and CEO, Konrad Feldman, for a deeper look at how AI is already impacting our lives in unexpected ways and how Marketers can use AI today to grow their brand and their business.
Is your agency working to build a modern-day marketing organisation with expertise on the ideal tech stack centered around digital? Learn how agencies adapt in the data-driven world to accommodate client needs to reach their consumers in whole new ways.
Discover the latest insights, priorities, strategies, and tactics that impact advertisers, marketers, and media buyers around the world.
Director, Data & Audiences, Salesforce
Data Strategy Director, FCB New Zealand
Digital Account Director, FCB New Zealand
At Facebook, we believe innovation can deliver huge benefits for people and society and help bring the world closer together. The next ten years in technology will see unprecedented progress, across connectivity, artificial intelligence, virtual and augmented reality. Some organizations are taking advantage of these shifts today, but we believe more can be done if we work together.
Jason Juma Ross
Head of Tech, Entertainment & Connectivity, Facebook
Each day there appears to be news on the latest breach in security and privacy. How will these sentiments be resolved? Will they worsen with time? This panel will examine these questions and more, as they debate where we stand and where we are going.
Head of Strategy, Initiative
Co-Founder, Horizon State
Former CEO of IAB & digital marketer
Marketing Director, The Guardian, Australia
As the business world moves at an increasingly rapid pace, noises decrying the death of the current agency model are deafening. But we’ve been here before many times. Is this a symptom of an insecure industry that doesn’t believe in itself, or a realisation that the fundamental needs of clients have changed and agencies haven’t kept up. Protagonists from all sides of the agenda will be joining to discuss what’s real, what’s important, and what’s next.
Managing Director, Naked Communications
Global Chief Marketing Officer, Deloitte Consulting
Head of Strategy, Naked Communications
Managing Director, Nunn Media
Director, Marketing, The Benevolent Society
Hear from the marketing leaders of some the biggest brands in the region. According to his or her own niche, each marketer will share insights into the strategies that have made the brands successful, and the next steps to lead the way into the future.
Chief Revenue Officer, Advertising Week
Chief Marketing Officer, News Corp Australia
CMO Liaison Lead, IBM Watson
Chief Marketing Officer, The Warehouse Group
We live in an attention economy where everything is nano-paced. In a brave new martech world, we measure things because we can, not because we should. It can take our eye off the long game, which is hard to measure in comparison. Add to that shorter CMO tenures and bonuses based on immediate response and well, you’ve got a melting pot where brand is being burnt.
Our panel will debate and offer up advice and examples on how to save your brand and company from myopic planning.
Managing Director, BMF
Executive Planning Director and Gruen Panellist, BMF
Adjunct Professor and Industry Commentator, Melbourne Business School
Executive Director, Marketing & Campaigns, Transport for NSW
Director, Media Value Advisory, KPMG Australia