8.8 milliion people call Boomtown home. Despite 36% of the population living in regional Australia, only 10% of national media dollars are invested there. It’s time to rethink regional advertising and discover why your media plans can’t afford to miss this valuable market. Be the first to hear how you could WIN a fantastic promotional opportunity for your brand!
Chief Sales Officer, Southern Cross Austereo
David 'Hughsey' Hughes
Comedian, Television and Radio Presenter
Strategic Adviser - Regional Development, Charles Sturt University
Chief Marketing Officer, The Warehouse Group
The event will feature James Lees, Head of Content for the Asia Pacific region at the Financial Times, who will be discussing the findings from our recent study 'The Board-Brand Rift', jointly commissioned by the Financial Times and The Institute of Practitioners in Advertising. This research was launched on the WARC stage at Cannes Lions Festival this year and will examine the underlying causes to the industrial shift in marketing investment, from long-term brand-building to shorter-term direct response campaigns.
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