A Great Debate: What's More Important for Building Brand Love - Culture or Code?

In this session...

Technology has changed marketing forever. Marketers have the tools to reach consumers today they couldn't have dreamed of a few years ago. Yet critics argue this tech obsession has come at the expense of the bedrock of our industry - creativity. In the battle for consumers' attention, love and hard earned money, what is more important - the messages or the ways we push them out? This debate will pit the 'Mad Men' against the 'Maths Men' to decide whether the next marketing arms race is going to be won using culture or code.
Open to Platinum Delegates + By Invitation
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Presented with


Paul Sigaloff Managing Director Verizon Media
Rachel Page National Sales Director Verizon Media
Elizabeth Adeniji Head of Platform Sales Verizon Media
Sarah O’Carroll Editor-in-Chief, Yahoo Finance ANZ Verizon Media

Event Details

Event Type Networking Events

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