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Moving From a TV to a Total Video Advertising Strategy

Tuesday, 31 July at 1:50 PM

ThinkTV Stage @ Ted Hopkins    View Map

In this session...

Some of Australia’s smartest marketing minds reveal how they are growing their brands through cross-platform video advertising.

Amid a fragmenting media landscape this session will delve the question of how some of Australia's leading marketers are adapting to the rapidly evolving media landscape. How do they still achieve mass reach in a cross-platform world? What is the role of television and online video? How can they best be used in synergy to achieve real business results? View Less

What You'll Learn from This Session...

  1. Insights on how leading marketers are approaching the buying of both TV and digital video
  2. Practical examples on the business results marketers have achieved across different media
  3. A real world perspective on how media fragmentation is impacting businesses across Australia and how marketers are still achieving mass reach

Presented with


Speakers

Sunita Gloster Chief Marketing Officer Advisory, Australia PwC
Lyndall Campher Media Director L'Oreal
Ben Connell CMO Hotels Combined
Toby Dewar Head of Media, Digital and Social Westpac Group
Alexandra Aguirre Tully Brand marketing lead Airtasker

Event Details

Event Type Seminar

Track  Video & Content 

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