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Innovation in the Agency of the Future presented by Microsoft & LinkedIn

In this session...

Begin the day with the #AWAPAC Leadership Breakfast, presented by Microsoft & LinkedIn.
Agencies have always been laboratories for experimentation in advertising acting as modern day alchemists. But what happens in the next few years as we add AI, Mixed Reality, Voice Technology, blurred business models and more to the mix?

Agencies have always been laboratories for experimentation in advertising acting as modern day alchemists. But what happens in the next few years as we add AI, Mixed Reality, Voice Technology, blurred business models and more to the mix? Does customer experience quotient become the main metric? In this session Microsoft Advertising and LinkedIn examine what innovation might look and sound like in the agency of the future.
Open to Platinum & Super Delegates + By Invitation
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What You'll Learn from This Session...

  1. How agencies are the modern day alchemists
  2. How the customer experience quotient may become the main KPI
  3. How AI, Mixed Reality, Voice Technology, blurred business models impact Agencies in the future

Presented with



Speakers

Geoffrey Colon Head of Microsoft Advertising Brand Studio Microsoft Advertising
Prue Cox Director of Marketing Solutions LinkedIn
Angela Tangas Group Chief Commercial Officer Dentsu Aegis Network
Sudeep Gohil Partner KPMG
Raj Gupta Chief Strategy Officer UM Australia

Event Details

Event Type Networking Events

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