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Why Your Brand Needs An Audio Logo, and How To Create An Effective One

Tuesday, 30 July at 12:20 PM

Mi3 Stage @ Big Top Lower Foyer    View Map

In this session...

This presentation will cover off the importance of audio brand guidelines (and an audio logo) for brands, and best practice advice on how to create one. Our learnings come from an exclusive partnership with leading global audio benchmarking company Veritonic. With Veritonic, we’re able to test any audio asset for its emotional appeal, using artificial intelligence and audience panel testing. The end result is an emotional match between visual and audio brand assets, for better brand fluency.

Speakers

Matt Dickson Southern Cross Austereo National Head of Creativity

Event Details

Event Type Discover Talks

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