In this panel discussion we explore how failed historical marketing fads inspire new approaches with AI. We'll discuss disruptive trends in marketing that have left a trail of data that can train AI. With hindsight we'll explore the signals that can avoid waste and help us team up with machines to make a more fruitful future.
What You'll Learn from This Session...
How smart marketers can cash in on utility while better serving their customers
Understanding your brand using emotional analytics
Connecting with the customers pre and post sale
Evolving in-store engagement in a world of online retail
Head of Technology Industry Strategy, APAC