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Delivering on Customer Expectations: Powering Creativity with Data

Tuesday, 30 July at 3:00 PM

Mi3 Stage @ Big Top Lower Foyer    View Map

In this session...

The shift to digital means the modern consumer can now learn, evaluate and buy products in almost any industry without ever talking to a human, giving brands more data to understand and orchestrate customer journeys whilst delivering personalised experiences throughout.

This has, of course, dramatically raised customer expectations, who expect to be provided with the information and content they want, wherever they interact with a brand. Learn how you can combine the science of data with the art of creativity to not just satisfy, but delight customers and drive brand awareness, connection, retention & affinity in the modern landscape.

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