In this session...
Adobe survey finds diversity still a challenge in advertising.
As part of its celebration of 25 years of digital advertising, Adobe explored the state of diversity in advertising with a global survey of over 2,000 consumers. The company found that most Australians (62%) say diversity in advertising is important, and 29% are more likely to trust brands that show more diversity in their ads. This trend is even higher among LGBTQ+, Asian and Millennial Australians (over 40%), and to over half of Gen Z.
Adobe believes that when people feel respected and included they can be more creative, innovative, and successful. Adobe is investing to move its company and industry forward as a part of Adobe For All.
What You'll Learn from This Session...
- Consumers believe network TV is perceived to have the most diverse advertising today
- 29% of Australians are more likely to trust brands that show more diversity in adverts
- 24% of consumers are more likely to purchase products/services from brands with diverse ads
- Travel & hospitality, retail, and media & entertainment industries are best known for showing the more diversity in ads