In this session...
2019 is set to be Australia's biggest audio & podcast year to date – where advertising revenue is expected to hit record numbers and where traditional publishers and broadcasters have entered the market. But what does this mean for marketers? The world's largest podcast company, Acast, shares what brands need to know to compete in Australia's audio-on-demand space. The session will include a look at this year's industry milestones, marketing best practice and the uniquely Australian opportunity for brands and publishers.
Audio is one of the most resilient and long standing mediums in Australia. In the last few years music streaming services like Spotify, Apple Music, Pandora, iHeart Radio have all made their entry into Australia with varied success. 2018 & 19 have definitely been the year of mainstream podcasting entering Australia. Publishers like News Corp, Channel 7, Network 10 & Pacific Magazines who are all betting high on podcasting.
What You'll Learn from This Session...
- Better understanding of what the the audio landscape looks like in Australia
- Key publishers aspiration in audio and what to expect in the next 12 months
- Successful local and overseas case studies in Audio
- The power of podcasting and good storytelling