While equality is a top-of-mind issue for many organizations, gender disparity persists. Only 64% of advertising agencies have gender equality KPIs in place and women make up just 1 in 6 board members.
The discussion on parity is shifting, emphasizing the mutual responsibility shared by both men and women across the organisation. Join a panel of leaders in the industry that will share their stories and experience to highlight how everyone can get involved in creating a stronger workforce.
Super & Platinu
Founder & Managing Director, The Dream Collective
Director, Google Marketing Solutions, Google
Chief Digital Officer, Carat Australia
Head of Sales, Product and Operations, Google
People can already imagine how AR, VR and everything in between will enhance their lives. Facebook Building 2020 at Advertising Week APAC will be a place where you can experience innovation and technology for yourself and where Facebook will host a selection of industry discussions and product demos across the three day event.
In the world of today, standing out is not just a nice to have but the only way to survive. Through a series of award winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.
Global Chief Marketing Officer, Burger King
If you’re in a position of influence, in any context, you ARE a leader. During this session Sherilyn Shackell will share The Marketing Academy leadership philosophy discussing topics such as; why leadership is for life not just for the office how to tell your inner voice to shut the f**k up why the best leaders are cool with being vulnerable how to stop managing and start leading.
Founder & CEO, The Marketing Academy
People come to Instagram to be inspired and discover things they care about, which includes content from brands and businesses.
Observing the rapid evolution of the way people create, share and consume content, Jim Squires will explore implications for marketers on the explosion of mobile video & messaging, including formats like Instagram Stories and Shopping.
With examples from brands large and small, who are leading the way today, and a sneak peek of what's around the corner for Instagram and its passionate community, this session will bring to life the storytelling, and business growth opportunity for brands and agencies.
There has never been a better time to be in advertising or media, but it’s also become more complicated than ever. In this session, Jeff Green, CEO at The Trade Desk, discusses the media landscape today and why we’re heading for a bright future.
At the core, people crave human connections. It is therefore no surprise that messaging is an integral part of billions of people's daily lives around the world. We estimate over 3.5B people around the world will use a messaging app this year. And over 1 in 2 people say messaging has replaced other types of conversations they are having. The speakers will discuss the opportunity for businesses on Facebook's messaging platforms, and share how we are building out products to help businesses capture that opportunity.
Senior Manager, Automation & Social Media, Qantas
Global Business Marketing, Messenger, Facebook
A fireside chat on the importance of publishers and platforms partnering to support quality journalism and its future with Chris Janz, Managing Director Australian Metro Publishing (Fairfax Media) and Dan Peters, Director of Partnerships Google AUNZ.
Global CEO & Co-Founder, Advertising Week
Managing Director, Australian Metro Publishing, Fairfax
Globally renowned Media Professor, Karen Nelson-Field reveals the highly anticipated extension from the acclaimed Benchmark Series on Video Advertising Platforms. This new work looks at the other important part of media effectiveness, the quality of each reach point, and why some reach is better.
Dr Karen Nelson-Field
Professor of Innovation / Founder, Centre for Amplified Intelligence
Over 190,000 new migrants arrive in Australia each year, but much of the media coverage we hear about new Australians is negative. This study looks at the first 5 years of the new migrant experience, the discrimination they face their hopes for the future and how they are influenced by their community.
Brand Partnerships Strategy Manager, SBS Media
Just a few years ago, in TV, radio, print and out of home, advertisers could engage millions with a handful of visual assets.
Yet survival in digital advertising requires countless variation.
Brands are caught off guard and existing creative solutions fall short; Creative Agencies are set up for high quality, low volume production assets while Stock Image libraries deliver the very antithesis of personalization.
So what’s the solution?
Join TV and radio host, Jules Lund for a highly dynamic session, jam-packed with case studies of brands who’ve discovered the fastest growing creative solution on the planet.
In an age where algorithms rule, it’s tempting for marketers to think they can hand over data analysis and insight generation to machines, especially as Artificial Intelligence (AI) takes hold. But AI must be handled with care. It can do many things brilliantly well, but not everything.
Marketers still need an additional layer of expertise to convert their customer data into marketing intelligence.
This is where Human Intelligence comes in.
National Managing Director, Amnet ANZ, Dentsu Aegis Network
Many publishers & tech providers are taking what they’ve learned in the past 3 years from display header bidding and trying to plug those practises into header bidding for video. That’s just not going to work.
Tal Almany from SpotX, will highlight the complexities of video & why they warrant an entirely different strategic approach for everything from optimisation, monetisation to containers, data and safety controls to improve the bottom line.
Snr. Director Advanced Integrations, SpotX
Country Manager ANZ, SpotX
General Manager Operation, NewsCorp Australia
Hear from women across industries who have climbed the ranks and remained steady at the top. What qualities make them stand out? How do they enhance company culture? And why does female leadership make the difference in corporate success?
Managing Director, News Corp Australia National Sales
Chief Investment Officer, GroupM
Head of Marketing, Australia & New Zealand, Facebook
In this panel discussion we explore how failed historical marketing fads inspire new approaches with AI. We'll discuss disruptive trends in marketing that have left a trail of data that can train AI. With hindsight we'll explore the signals that can avoid waste and help us team up with machines to make a more fruitful future.
Head of Technology Industry Strategy, APAC, Facebook
With the General Data Protection Regulation (GDPR) now in effect across Europe, it’s important to make sure that you have the knowledge and understanding of how this might affect your business across Asia-Pacific, now and in the future.
Quantcast will introduce you to the consent solutions available, including Quantcast Choice, a CMP solution that follows the IAB Europe framework which presents ease and benefits to your business.
Chief Data Officer,, Multi Channel Network
Head of Product, Quantcast Measure & Privacy, Quantcast
Welcome to “Janes of Digital”, a platform for conversation and community across a variety of thought provoking topics around diversity & inclusion. Janes is a forum and a platform to raise up the voices of women in our industry – and the men and allies who support them. This discussion will touch upon the empowered workforce, enabling career growth, and setting oneself up for success in the future.
Join Aisling Finch, Marketing Director at Google Australia and New Zealand as she shares her vision and how ML is fueling these expectations across multiple fields, and Chris Mattey, Managing Director at Boston Consulting Group Australia to showcase research findings on how brands in AU & NZ are harnessing intent, data & machine learning to delight consumers and drive business results.
Head of Marketing, Koala
Marketing Director, Australia & New Zealand, Google
Managing Director, Boston Consulting Group Australia
In this presentation we'll review the influence Australian millennials have, why this matters, and what matters to them. We will take a closer look into how they respond to media, communication and more.
As Artificial Intelligence continues to progress, both the tech capabilities and the human fears are on the rise. While AI is expected to create 15 million new jobs over the next 10 years, experts also anticipate 25 million jobs will be replaced by automation in that time period. Beyond affecting the labor force, AI stands to alter our society through changes in transportation with the likes of automated cars, advancements in the military with drone developments, and a redesign in healthcare with automated diagnostic and treatment capabilities. Dive into this thoughtful debate on what the trade-off will be as AI transforms our lives, for better or worse.
Former CEO of IAB & digital marketer
HoloLens Evangelist, Microsoft
Managing Director, Online Circle Digital
Advertising and journalism have long been intertwined, sharing pages and screens for as long as news has been broken. But now the business models that sustained both industries are broken. The “rivers of gold” flowing from classified ads, that once subsidised expensive investigative journalism projects, have dried up. But in a world with dwindling trust in our institutions, public interest journalism is more needed than ever. What are the new models that can support both industries?
Chief Executive, The Walkley Foundation
This summit is curated for small to mid-size business owners from across APAC. The summit will focus on marketing, technology and new innovation for the SMB sector.
SMALL BUSINESS ROUNDTABLE
Learn how to position your small business in the marketplace. What tools do you need? How do you maximize your reach on a small budget? And, how do you differentiate yourself against larger competitors?
Director, Social Media & AW360, Advertising Week
National Advertising & Communications Manager, Officeworks Australia
Founder and Managing Director, Bastion Brands
Former founder and CEO, Caitre'd
Director of Small and Medium Business for Australia and New Zealand, Facebook
Small & Medium Business Lifecycle Management Lead, Microsoft
Claus Stangl is currently leading Instagram across the Australia, New Zealand region for the Creative Shop. With Instagram Stories becoming Facebook’s fastest growing platform, a particular emphasis has been placed on educating and inspiring the creative industry with a focus on helping brands adapt their campaigns to this new ephemeral world.
Instagram Stories School is a hands-on tutorial that helps people understand the technical ‘wizardry’ of the platform by giving them a better understanding of the near infinite possibilities.
Creative Strategist / Region lead Instagram, Creative Shop
If Aboriginal and Torres Strait Islander people can achieve top leadership roles in the Arts, Film and Academia, what’s wrong with Advertising and Marketing?
This panel brings together experts from the Advertising, Education, Recruitment and Cultural and Indigenous Research sectors to address the lack of Aboriginal people working in the industry and discuss initiatives to encourage training programs across the disciplines of adland – business, creative and production.
Group Director People & Culture, Enero Group
Founder & CEO, Career Trackers
Chief Strategy Officer, WPP AUNZ
CEO, Indigenous Film Maker , Pluto Media
Managing Director, CIRCA - Cultural & Indigenous Research Centre Australia
Sandra R. Phillips
Associate Professor of Indigenous Creative Industries , Jumbunna Institute for Indigenous Education and Research (JIIER), UTS Sydney
AI is creating a great opportunity for marketers, with an expectation that 85% of businesses will use AI by 2020. Beyond adding intelligence to your data strategy, and new ways of engaging consumers, AI is connecting the dots between people, places and things. Hear real life examples of how image-processing algorithms can smartly identify, caption and help interpret the world which can empower every person and every organisation in world to achieve more.
In this trust session Matt Rowley (Chief Revenue Officer, Fairfax Media) unpacks the roles that different publishers and platforms play when it comes to generating value in media. Hint: it goes beyond trust.
Chief Revenue Officer - Australian Metro Publishing, Fairfax Media
The next three decades will be the most technologically disruptive era in human history. Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era that sounds like science fiction today. Devices will fade away, virtual environments will emerge and super-smart AI assistants will organize our lives and run our businesses. In this new world, our relationship with technology will change forever. We will, both virtually and biologically, Merge together.
As we inch ever closer to this Merge, PHD takes a look at how our relationships, both with each other and with technology, are re-shaping the way we live and interact in societies. From Cyborgs in Spain, robot educators in Korea, smart voice-activated rings for the visually impaired in Hong Kong, to facial recognition regulation in China, we explore the humans living at the forefront of this Merge. As a new wave of humans emerge, we discuss what businesses and brands will need to do to communicate and cut through.
Chief Strategy Officer , PHD Australia