While equality is a top-of-mind issue for many organizations, gender disparity persists. Only 64% of advertising agencies have gender equality KPIs in place and women make up just 1 in 6 board members.
The discussion around parity is shifting, emphasizing the mutual responsibility shared by both men and women across all levels of the organisation. Join a panel of leaders in the industry that will share their stories and experience to highlight how everyone can get involved in creating a stronger workforce.
In the world of today, standing out is not just a nice to have but the only way to survive. Through a series of award winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.
Global Chief Marketing Officer, Burger King
An industry veteran and icon, Chuck Porter has witnessed evolution and revolution in all aspects of advertising. Join Chuck as he shares truths both old and new for what it takes to make brands famous.
People come to Instagram to be inspired and discover things they care about, which includes content from brands and businesses.
Observing the rapid evolution of the way people create, share and consume content, Jim Squires will explore implications for marketers on the explosion of mobile video & messaging, including formats like Instagram Stories and Shopping.
With examples from brands large and small, who are leading the way today, and a sneak peek of what's around the corner for Instagram and its passionate community, this session will bring to life the storytelling, and business growth opportunity for brands and agencies.
Globally renowned Media Professor, Karen Nelson-Field reveals the highly anticipated extension from the acclaimed Benchmark Series on Video Advertising Platforms. This new work looks at the other important part of media effectiveness, the quality of each reach point, and why some reach is better.
Dr Karen Nelson-Field
Professor of Innovation / Founder, Media Intelligence Co.
Over 190,000 new migrants arrive in Australia each year, but much of the media coverage we hear about new Australians is negative. This study looks at the first 5 years of the new migrant experience, the discrimination they face their hopes for the future and how they are influenced by their community.
Brand Partnerships Strategy Manager, SBS
Just a few years ago, in TV, radio, print and out of home, advertisers could engage millions with a handful of visual assets.
Yet survival in digital advertising requires countless variation.
Brands are caught off guard and existing creative solutions fall short; Creative Agencies are set up for high quality, low volume production assets while Stock Image libraries deliver the very antithesis of personalization.
So what’s the solution?
Join TV and radio host, Jules Lund for a highly dynamic session, jam-packed with case studies of brands who’ve discovered the fastest growing creative solution on the planet.
Many publishers & tech providers are taking what they’ve learned in the past 3 years from display header bidding and trying to plug those practises into header bidding for video. That’s just not going to work.
Tal Almany from SpotX, will highlight the complexities of video & why they warrant an entirely different strategic approach for everything from optimisation, monetisation to containers, data and safety controls to improve the bottom line.
Snr. Director Advanced Integrations, SpotX
Country Manager ANZ, SpotX
General Manager Operation, NewsCorp Australia
Hear from women across industries who have climbed the ranks and remained steady at the top. What qualities make them stand out? How do they enhance company culture? And why does female leadership make the difference in corporate success?
Chief Investment Officer, GroupM
Head of Marketing, Australia & New Zealand, Facebook
In this panel discussion we explore how failed historical marketing fads inspire new approaches with AI. We'll discuss disruptive trends in marketing that have left a trail of data that can train AI. With hindsight we'll explore the signals that can avoid waste and help us team up with machines to make a more fruitful future.
With the General Data Protection Regulation (GDPR) now in effect across Europe, it’s important to make sure that you have the knowledge and understanding of how this might affect your business across Asia-Pacific, now and in the future.
Last November, the IAB Europe launched a new technical, industry-wide framework for managing consent; the solution is an open-source industry standard that helps publishers and marketers comply with key elements of GDPR.
Quantcast will introduce you to the consent solutions available, including Quantcast Choice, a CMP solution that follows the IAB EU framework which presents ease and benefits to your business
Welcome to “Janes of Digital”, a platform for conversation and community across a variety of thought provoking topics around diversity & inclusion. Janes is a forum and a platform to raise up the voices of women in our industry – and the men and allies who support them. This discussion will touch upon the empowered workforce, enabling career growth, and setting oneself up for success in the future.
We are living in a time of exponential growth! Today’s consumer’s expectations have changed. As more smart devices emerge and data & machine learning continue to be applied to consumer experiences, expectations will only accelerate. To deliver, brands have to stay a step ahead of consumer needs, they need PACE!
Join Aisling Finch, Marketing Director at Google Australia and New Zealand as she shares her vision and how ML is fueling these expectations across multiple fields, and Henry Leon, Head of Research at Boston Consulting Group to showcase research findings on how brands in AU & NZ are harnessing intent, data & machine learning to delight consumers and drive business results.
Marketing Director, Australia & New Zealand, Google
Head of Research, Boston Consulting Group
If you’re in a position of influence, in any context, you ARE a leader. During this session Sherilyn Shackell will share The Marketing Academy leadership philosophy discussing topics such as; why leadership is for life not just for the office how to tell your inner voice to shut the f**k up why the best leaders are cool with being vulnerable how to stop managing and start leading.
Founder & CEO, The Marketing Academy
As Artificial Intelligence continues to progress, both the tech capabilities and the human fears are on the rise. While AI is expected to create 15 million new jobs over the next 10 years, experts also anticipate 25 million jobs will be replaced by automation in that time period. Beyond affecting the labor force, AI stands to alter our society through changes in transportation with the likes of automated cars, advancements in the military with drone developments, and a redesign in healthcare with automated diagnostic and treatment capabilities. Dive into this thoughtful debate on what the trade-off will be as AI transforms our lives, for better or worse.
HoloLens Evangelist, Microsoft
Managing Director, Online Circle Digital
Advertising and journalism have long been intertwined, sharing pages and screens for as long as news has been broken. But now the business models that sustained both industries are broken. The “rivers of gold” flowing from classified ads, that once subsidised expensive investigative journalism projects, have dried up. But in a world with dwindling trust in our institutions, public interest journalism is more needed than ever. What are the new models that can support both industries?
This summit is curated for small to mid-size business owners from across APAC. The summit will focus on marketing, technology and new innovation for the SMB sector.
SMALL BUSINESS ROUNDTABLE
Learn how to position your small business in the marketplace. What tools do you need? How do you maximize your reach on a small budget? And, how do you differentiate yourself against larger competitors?
Founder and Managing Director, Bastion Brands
Former founder and CEO, Caitre'd
Small & Medium Business Lifecycle Management Lead, Microsoft
If Aboriginal and Torres Strait Islander people can achieve top leadership roles in the Arts, Film and Academia, what’s wrong with Advertising and Marketing?
This panel brings together experts from the Advertising, Education, Recruitment and Cultural and Indigenous Research sectors to address the lack of Aboriginal people working in the industry and discuss initiatives to encourage training programs across the disciplines of adland – business, creative and production.
Group Director People & Culture, Enero Group
Managing Director, CIRCA - Cultural & Indigenous Research Centre Australia
Sandra R. Phillips
Associate Professor of Indigenous Creative Industries , Jumbunna Institute for Indigenous Education and Research (JIIER), UTS Sydney
AI is creating a great opportunity for marketers, with an expectation that 85% of businesses will use AI by 2020. Beyond adding intelligence to your data strategy, and new ways of engaging consumers, AI is connecting the dots between people, places and things. Hear real life examples of how image-processing algorithms can smartly identify, caption and help interpret the world which can empower every person and every organisation in world to achieve more.